Overview:
We are seeking a Category Manager to join the DX Category Management team. The position will be responsible for implementing the multi-year strategy to develop the Cereals category and disproportionately grow the sales of the Quaker brand. The role will lead a small team to partner with the priority OT and Impulse customers, taking direct responsibility for managing the relationship with a ‘top four’ customer. This is a critical role that sits as part of the Grains LT to represent the voice of the channel and customer, where the incumbent is expected to be able to talk confidently about the latest consumer & shopper trends and keep the business up to date on the external landscape.
Responsibilities:
- Category Development: develop comprehensive ‘category action plans’ that are aligned to the multi-year strategy and AOP objectives. This includes conducting market analysis, assessing competitive landscape and identifying growth opportunities.
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Assortment Planning: collaborate with the Perfect Store, Sales and Marketing teams to determine the optimal assortment for the category. Analyse sales data, consumer trends and customer feedback to make informed decisions.
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Customer Engagement: establish and maintain strong relationships with the priority OT and Impulse customers to ensure that PepsiCo is a credible category partner, particularly during the range review process.
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Activation & Planning: develop recommendations for the category to drive sales and maximize profitability. Collaborate with Marketing, Shopper Marketing and Sales to execute promotional and brand campaigns effectively (e.g. events).
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Performance Analysis: track and analyse the key performance metrics, such as sales, distribution and rate of sale. Identify areas for improvement and implement course-correction tactics to drive continuous growth.
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Cross-Functional Collaboration: work closely with various internal and external teams to collaborate on NPD launches, campaigns, promotional activities and other initiatives.
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Market Trends Monitoring: stay informed about industry trends, consumer preferences, and competitor activities. Use insights to adapt category strategies and stay ahead of market changes.
Qualifications:
- A minimum of 5 years of experience working within Category Management or related functions
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Practical experience of category-first or ‘triple-win’ thinking is a must
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Strong analytical skills with proficiency in data analysis tools and techniques
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Excellent communication and interpersonal skills
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Has strong business acumen (across Commercial, Finance & Operations)
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Demonstrates ‘end-to-end’ thinking & thought-leadership (i.e. future-fit)
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Presents complex information & recommendations in a simplified, yet compelling manner
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Cleary articulates the business impact (i.e. connects the insights, actions & implications)
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Ability to build strong relationships with internal and external stakeholders
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Proven track record of implementing successful strategies
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Ability to work independently and collaboratively in a fast-paced environment
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Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and other relevant applications
