About the Role
We're looking for a TikTok Shop Live Presenter who doesn't just perform well on camera, but actually knows how to run a selling livestream from the Seller Centre side. You'll host engaging, on-brand live streams that promote our products, while also operating TikTok Shop Seller Centre in real time — pinning products, launching flash sales, activating giveaways, and monitoring live performance metrics as the stream runs. This is a hybrid presenting + operations role: strong camera presence matters, but so does comfort inside the Seller Centre dashboard.
Responsibilities
- Host live selling streams on TikTok Shop, presenting products in an authentic, engaging, and persuasive way.
- Operate TikTok Shop Seller Centre live tools during the stream: pinning and unpinning products, adjusting the product showcase order, and updating pricing or stock visibility as needed.
- Set up and activate flash sales and limited-time discounts through Seller Centre ahead of and during live sessions.
- Set up and run in-stream giveaways (vouchers, comment-to-win mechanics, follower giveaways), including configuring the giveaway/voucher tools correctly in Seller Centre so redemption works as intended.
- Monitor live analytics in real time (viewers, click-through, add-to-cart, conversion) and adjust pacing, product order, or promotions based on what's converting.
- Respond to audience questions and comments live, and moderate the comment section to keep engagement positive and on-topic.
- Coordinate with the marketing team on campaign calendars, promo codes, and content themes so live sessions align with broader launches.
- Troubleshoot common Seller Centre live-session issues (product not showing in the showcase, promotion not applying, stream disconnect) without needing to be walked through it step by step.
Qualifications
- Hands-on, working knowledge of TikTok Shop Seller Centre, specifically the LIVE Shopping tools, product showcase/pinning, flash sale setup, and voucher/giveaway configuration. Please be ready to describe or demonstrate this experience.
- Prior experience hosting TikTok Shop lives or similar livestream selling (Shopee Live, Lazada Live, Instagram/Facebook Live Shopping) is strongly preferred.
- Strong communication and on-camera presentation skills, comfortable talking continuously, handling live audience questions, and keeping energy up over a multi-hour stream.
- Basic understanding of livestream selling mechanics: how flash sales drive urgency, how giveaways drive follows/engagement, and how to read live conversion data to adjust in the moment.
- Reliable equipment and internet connection suitable for stable live broadcasting.
- Creativity and quick thinking to handle unexpected moments (technical hiccups, tough questions, low engagement) without breaking flow.
- A plus: experience with TikTok Shop affiliate/creator tools, or prior work as a livestream host, MC, or actor.
What to Include When You Apply
Please share a short clip or link of a previous live selling session (TikTok Shop or similar), and briefly describe your experience using Seller Centre's live tools, this helps us confirm you can operate the back end, not just present on camera.
Pay: £20.00-£25.00 per hour
Work Location: Remote
