About I-COM
We're I-COM, an employee-owned digital marketing agency based in the centre of Manchester.
We are looking for a PPC /Paid Search Manager to support and grow our lead generation client base as part of the Paid Media team, as we enter an exciting new phase of growth. This is an opportunity for a talented and driven PPC specialist to make a real impact across B2B and B2C campaigns, working with industry-leading tools and platform partners.
- Experience in a paid focused role (agency or in-house), with a strong focus on lead generation on Google Ads. Must have up-to-date Google certifications.
- A data-led thinker with proven success in delivering high-quality leads and measurable ROI
- A strong communicator - with team members and clients.
- Experience with GA4 and GTM is essential.
- Experience with CRO tools and tests as well as landing page optimisation.
- Meta and Linkedin paid experience is highly desirable.
Key Responsibilities -
- Work with the Client Services Manager as Lead on all Paid search activity - setting strategy, managing delivery and communicating changes and success. Always with a growth mindset.
- Confidently analyse campaign performance using GA4, platform analytics, and CRM data to identify trends, opportunities, and create forecast guidelines.
- Run highly effective campaigns, with ongoing optimisations that constantly aim to improve performance and ensure a strong ROI.
- Ensure that deliverables such as reports, competitor analysis are on time and with meaningful insight. Working closely with the wider teams at I-COM to ensure the client's KPIs are being met.
- Understand and keep a high level of knowledge and proficiency of working with existing platforms and an inquisitive and proactive approach to new platforms and features. Take responsibility for educating colleagues and clients on industry changes.
- Embrace AI and how it can improve all aspects of planning and delivery - working closely with I-COM’s AI team and initiatives.
- Contribute to agency thought leadership and proposition; panels, webinars, case studies, blogs and social media.
- Ensure relevant accreditations are up to date.
- Ensure JIRA tasks are planned and kept up to date, with accurate information for each client.
I-COM Values - TIPCAR
Employee ownership puts our people at the heart of everything we do. Our strong, unifying brand values make us who we are.
Teamwork - Together we thrive.
Improvement - Mastering the unknown
Passion - Beyond what’s expected
Creativity - Innovate, create & elevate
Accountability - Setting the standard
Results - Raising the bar
Benefits include:
- Competitive salary
- Profit-driven bonus*
- Flexible working hours (3 days per week in the office, 2 working from home)
- Career progression and training opportunities
- 20 days annual holiday (excluding bank holidays)
- Christmas to New Year shutdown
- One extra day’s holiday for every year you work at I-COM (up to 5 years)
- Quarterly company social events
- Cycle to work scheme
- Mental health assistance
- Referral programme
- Modern office work environment in a central Manchester location
- Fresh fruit and refreshments
- Access to Bruntwood Gym
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Flexitime
- Gym membership
- Work from home
Ability to commute/relocate:
- Manchester M1 4PY: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have up-to-date Google Ads certifications?
- Do you have agency or in-house experience running Google Ads campaigns?
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Manchester M1 4PY
