Job Profile: Senior Manager, Marketing – Marketing Research & Insights
Reports To: Senior Director, Insights
Direct Reports: N/A
At The Coca-Cola Company, insights power growth. The Senior Manager, Insights supports the delivery of the Insights agenda for a specific category within the Europe Operating Unit. Working closely with the Senior Director, Insights, this role will support the generation and activation of consumer, shopper, and category insights.
This role contributes to the delivery of consumer and category insights to support brand strategy, innovation, and activation for category teams in Europe Operating Unit. The Senior Manager, Insights embeds insights in the category across brand strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks.
Lead the Consumer Insights Strategy & Leadership
Delivers the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
Translate Consumer Understanding into Business Guidance
Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.
Bring Analytical Excellence and Next‑Gen Insight Capabilities
Integrate multiple data sources—syndicated, shopper, bottler, first‑party digital, and proprietary research—to deliver coherent, holistic insights.
Apply next‑gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities.
Leverage digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.
Brand & Innovation Insights Activation
Provide insights leadership across key marketing processes:
Support innovation opportunity identification, concept development, product and packaging assessment, consumer co‑creation and New Product Launch Tracking
Support the development of insights for creative territories; support creative briefing, development, validation, and optimization.
Lead, Inspire, and Build Capability
Network & People Leadership
Qualifications & Experience
EU Pay Transparency:
Italy Base Salary: 56,300 EUR to 74900 EUR
Poland Base Salary 227,000 PTN to 359,000 PTN
Spain Base Salary 65,000 EUR to 83,900 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the
position, is offered.
Annual Incentive Reference Value Percentage: 15%
Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Confidentiality Notice:
This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model
Location(s):
United Kingdom
City/Cities:
London
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 16, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
