We are looking for an experienced Brand Marketing Manager to join our talented Marketing team.
The successful candidate will support the delivery of brand growth by executing best-in-class marketing plans, driving innovation projects, and managing day-to-day brand activity. This role will play a key part in delivering consumer-focused initiatives, supporting product development, and ensuring strong in-market execution across the Princes portfolio.
This role is based in office four days a week (Mon-Thurs) and one day working from home (Friday). The successful candidate is required to travel to our Leeds office twice per month.
Key Responsibilities
Brand & Marketing Strategy
- Support the development and execution of brand growth strategies aligned to overall business objectives
- Assist in the creation and delivery of consumer communication plans, including briefing and managing agencies
- Manage day-to-day brand activity, including campaign execution and performance tracking
- Analyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvements
- Act as a brand guardian, ensuring consistency across all touchpoints
Innovation, NPD & EPD
- Support the end-to-end delivery of NPD (New Product Development) and EPD (Existing Product Development) projects
- Work cross-functionally to ensure projects are delivered on time, within budget, and meet commercial objectives
- Assist in identifying innovation opportunities based on consumer trends and category insights
- Coordinate packaging development with internal teams and external partners (design agencies, repro, printers)
- Support product quality and continuous improvement initiatives in partnership with technical and quality teams
Brand & Portfolio Management
- Take ownership of selected brands or segments within the Princes portfolio
- Monitor brand performance and recommend actions to drive growth
- Support portfolio optimisation through analysis of sales, margin, and consumer trends
- Contribute to wider brand planning and team initiatives
Financial & Performance Management
- Support delivery of key KPIs including revenue, market share, and profitability targets
- Assist in managing the brand marketing budget and tracking spend
- Analyse and report on brand performance, identifying risks and opportunities
- Provide regular updates and insights to internal stakeholders
Cross-Functional Collaboration
- Build strong relationships with internal stakeholders and external partners
- Support the delivery of customer-facing initiatives and presentations where required
Reporting & Communication
- Provide regular updates to line manager on key projects and performance
- Prepare reports and presentations for internal meetings
- Maintain strong communication across all relevant team
