Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu
Alliance Automotive Group UK & Ireland are scaling our Sales API, a headless interface that allows customers and partner platforms to integrate directly with our catalogue and order management systems. To support our growth ambition, we are recruiting a Digital Product Owner to be responsible for market expansion, competitive enhancement and continuous improvement of our Sales API.
The Sales API is an established REST interface that enables customers and third-party systems to:
You'll take strategic ownership of the Sales API, strengthening our market position, driving adoption with new customers and partners, and acting as technical consultant to integrators. This means defining the roadmap, prioritising features based on commercial value, and working directly with Key Account customers to enable successful integrations.
This role represents true product ownership with meaningful technical depth. The successful candidate will need a strong understanding of API architecture, design principles, and underlying system process flows, combined with a solid grasp of solution implementation and associated business processes.
You must be comfortable engaging in detailed technical discussions with developers and integration partners, confidently translating requirements into viable solution options. The role requires close collaboration with engineering teams to deliver enhancements, partnership with Commercial teams to support business tenders, and direct engagement with customers to guide and support successful implementation.
Reporting to the B2B Digital Portfolio Manager, this role combines strategic product thinking, technical consulting, and commercial impact in a market-leading automotive organisation. The Sales API is a crucial product that enables customers and partners to integrate directly with our systems. Done well, it drives adoption, reduces manual process overhead, and creates competitive advantage.
Product Ownership & Strategy
Own the Sales API roadmap, prioritising features based on competitive positioning, commercial value, customer demand, and engineering capacity
Technical Consulting & Customer Engagement
Provide expert guidance on API architecture, endpoints, authentication mechanisms, request/response structures, error handling, and best practices
Product Delivery, Quality & Governance
Write detailed user stories and acceptance criteria covering API behaviour, endpoint specifications, data validation rules, and error scenarios
Define API requirements including endpoints, payload structures (JSON/XML), authentication, and business rules
Use SQL to query and validate relational data, confirming correct processing of orders, pricing, inventory, and customer information
Strong technical understanding of RESTful APIs, authentication, data structures (JSON/XML), and integration patterns
Highly Desirable Qualities
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Alliance Automotive Group is an equal opportunities employer.
