Your Journey Starts with Us
For over 30 years, we’ve been crafting tailor-made travel experiences that reflect each client’s unique perspective of the world, helping them create truly unforgettable memories. Behind every exceptional trip is a team of passionate experts, and this is your opportunity to be part of it.
When you join Audley Travel, you become part of a supportive, collaborative community that’s invested in your success. We empower our people to thrive through meaningful development opportunities, a culture that celebrates individuality, and an environment where your ideas are heard, valued, and make a real impact.
See more about life at Audley Travel!
The Opportunity
As Brand Manager - Retail & Experience, you will lead the development and delivery of Audley’s brand within physical environments, with an initial focus on the launch and performance of our retail concessions.
This role combines brand management with a strong focus on experience, activation and customer engagement, ensuring the brand is brought to life in a compelling and consistent way in physical spaces.
You will work closely with the wider brand, communications and acquisition teams to ensure that in-store experiences, activations and partnerships are seamlessly connected to broader campaign activity, driving engagement and commercial impact.
Key responsibilities include:
- Lead the development and delivery of Audley’s brand within retail concessions, from launch through to ongoing optimisation.
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Define how the brand is expressed in physical environments, ensuring a premium, engaging and consistent experience.
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Ensure the experience remains dynamic and evolves through seasonal updates, events and storytelling moments.
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Consider the full customer journey within the environment, from initial engagement through to enquiry and follow-up.
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Develop and deliver a programme of in-store activations, events and experiences that inspire and convert customers.
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Provide a clear framework and toolkit to support concession managers, balancing centrally-led themes with flexibility for locally relevant activity.
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Work closely with concession managers to enable high-quality local activations while maintaining brand standards.
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Support the delivery of brand campaigns across UK and US markets, ensuring alignment with retail activity and key in-store moments.
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Take ownership of delivering campaign activity within retail environments and activations.
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Liaise with external partners (creative agency, media buying agency) to brief, review, and approve campaign assets.
- Work closely with the wider Brand team on the media plan, making informed decisions to optimise channel mix, timing, and spend for maximum impact.
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Ensure timely delivery of assets to media channels in line with the media plan.
- Contribute to campaign execution, particularly where it relates to in-store experience, events and content creation.
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Work closely with our PR to shape and deliver PR activity, with a focus on amplifying retail activations and driving footfall into retail concessions.
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Lead the delivery of PR moments linked to in-store activations, events and partnerships.
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Lead the activation of partnerships and sponsorship activity that enhances experiential engagement within retail environments.
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Ensure consistency of brand across physical and experiential touchpoints, including retail environments.
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Define and maintain clear brand positioning and architecture to ensure consistency and differentiation.
- Lead brand refresh or rebrand projects, including stakeholder engagement and change management.
We value our people’s wellbeing and understand the importance of flexibility. That’s why we offer hybrid working, with the opportunity to split your time between one of our offices and working remotely from anywhere in the UK. We ask that employees are office-based for a minimum of 3 days per week.
What You’ll Bring to the Team
You will bring proven brand management experience gained within premium or luxury retail brands, with a strong track record of creating engaging customer experiences that strengthen brand loyalty and elevate brand perception. You will also bring a deep understanding of premium brand standards, combining commercial awareness, creativity, and attention to detail to deliver exceptional retail and experiential activations that drive customer engagement and business growth.
Additional experience required:
- Proven experience in brand management, ideally with exposure to retail, experiential marketing or customer engagement.
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Experience delivering activations, events or customer-facing experiences is highly desirable.
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Strong track record in campaign delivery, with ability to manage complex projects and ensure timely execution.
- Expertise in campaign measurement, including interpreting data, tracking KPIs, and presenting actionable insights. Experience managing campaign budgets effectively, ensuring ROI and financial accountability.
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Excellent stakeholder management and communication skills.
- Experience managing external agencies and internal cross-functional teams.
- Knowledge of PR strategy and media relations.
- Highly organised, detail-oriented, and proactive.
- Passionate about brand building and creative excellence.
Why Audley Travel
Alongside competitive salaries and benefits that support your well-being, you’ll find a role that inspires you, challenges you, and connects you to something bigger. If you’re passionate about travel and seeking a career that excites, rewards, and grows with you, Audley Travel is where your journey begins.
There’s more:
- Holiday - 25 days rising to 30 days with length of service
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A day off for your birthday
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A day off for volunteering to support a charity, local support group or community work of your choice
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Private Medical Insurance
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Access to Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
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Enhanced family leave & pension scheme
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Life insurance
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Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
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Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
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Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers
We welcome you to speak to our recruitment team at any point during your hiring process, if you have any specific questions before this please contact us on
[email protected].
We believe it’s our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment and encourage you to let us know if there's anything we can do to make your application process easier for you for any reason to help you shine!
Ready to turn your travel passion into a career? Apply now to start your journey at Audley Travel!
