The Role
Lead cross-team marketing projects and strengthen the governance, onboarding and performance of TfW's marketing supplier ecosystem and improving consistency, efficiency and delivery quality across the function.
Role responsibilities
- Lead project delivery of cross-functional marketing projects by building structured project plans, setting clear milestones and managing workstreams through regular progress reviews and project management disciplines; ensuring marketing activity is delivered on time, on brief and to the standard TfW's brand and public profile demands.
- Establish and manage governance frameworks, KPI reporting and regular performance reviews for external agency partners, using structured scorecards and evidence-based reporting processes to provide the accountability and oversight that protects delivery quality and informs strategic decisions about TfW's agency relationships.
- Own the end-to-end onboarding of new suppliers to TfW's marketing framework, setting out expectations around ways of working, brand standards and contractual requirements through structured inductions and documented processes; ensuring every agency partner is positioned to deliver effectively from day one.
- Drive integrated, co-creative working across TfW's agency ecosystem through facilitated workshops, shared planning sessions and co-ordinated briefing and review processes; maximising the collective capability of the supplier network and reducing duplication, misalignment and inefficiency across campaigns and workstreams.
- Monitor supplier performance against agreed KPIs and delivery standards, identifying risks, issues and underperformance early through structured review cycles and progress tracking; enabling timely intervention that protects the quality and consistency of TfW's marketing output.
- Optimise use of TfW's Marketing Services Framework by ensuring the right suppliers are selected and correctly scoped for each brief, working with internal marketing colleagues and engaging Procurement where required for complex or above-threshold awards; maximising value for money and delivery effectiveness across TfW's agency spend.
- Provide project management expertise and structure across the Marketing function by embedding consistent planning tools, process disciplines and cross-team ways of working; improving visibility, pace and alignment across concurrent marketing workstreams and building stronger overall delivery capability within the team.
- Develop dashboards, performance packs and governance reports to support senior decision-making, using relevant data, project tracking tools and clear presentation standards; giving the Head of Brand Marketing and senior leaders accurate, timely insight to track progress and make informed choices.
- Identify and implement improvements to processes, frameworks and ways of working across marketing and its agency network, drawing on stakeholder feedback, delivery reviews and benchmarking; progressively building a more efficient, effective and joined-up marketing operation over time.
Who we're looking for
- Degree qualified or equivalent experience within the discipline
- Demonstrable experience working with or managing external marketing agencies and suppliers
- Demonstrable experience of designing and implementing governance processes, KPIs and reporting frameworks
- Demonstrable project management experience across multi-stakeholder environments Excellent coordination, communication and relationship-building skills
- Excellent organisational and planning skills
- Experience of identifying risks and driving resolution
- Experience in facilitating workshops and collaborative working sessions
Welsh Language Skills
While not essential for this role, Welsh language skills would make a great addition to your application.
TfW support anyone who wants to learn Welsh or improve their skills. We offer online learning, classroom courses and funding attendance at local community courses.
Equal Opportunities
We're changing the way the transport industry looks. By celebrating and embracing differences, we're building a workforce that represents Wales. We need talented people from all backgrounds and cultures to bring their perspectives and experiences. Diverse teams make better decisions and drive innovation. Join us in transforming the way Wales travels."
Who we are
Transport for Wales is changing the way Wales travels, making sustainable transport the first choice. We're building a multimodal integrated transport network called the T Network, making it easier for people to travel by train, bus, walking, wheeling and cycling.
Next steps
See attached Job Description for further details and how to apply. If you want to find out more about what we're doing in Wales, see our Annual Report.
We're a Disability Confident Leader. Let us know about any reasonable adjustments you may need in the recruitment process and as part of the role if you are successful.
This advert will close at 23:59 on the day of the application closing date stated above. However, we reserve the right to close this vacancy early if we receive enough applications. We encourage you to submit your application as early as possible.
