Are you an engaging leader with the ability to influence senior stakeholders and manage and develop brand and marketing specialists? Would you like the opportunity to design and deliver marketing strategies and guide all aspects of brand marketing activity for the UK’s leading dementia support and research charity?
We are recruiting for a Head of Brand and Marketing to join us on a 12-month fixed term maternity cover contract. This is a home-based role working full-time, 35 hours per week, with regular travel required to our London office for team and stakeholder meetings and events.
The last few years have seen unprecedented growth in the public profile of dementia, driven in part by the growing size, impact and ambition of Alzheimer’s Society – the UK’s leading dementia support and research charity. Crucial to this next period is continued growth of public awareness, understanding and engagement regarding dementia, as well as growth of the Alzheimer’s Society brand.
As Head of Brand and Marketing, you will be instrumental in helping us deliver this growth. You will focus on managing and upskilling a team of marketing and creative specialists, providing strategic continuity and consistent support and acting as a role model to drive forward an inclusive, collaborative, high-performance culture.
Using your extensive experience in marketing and brand development you will help shape our brand strategy, and direct all aspects of our brand marketing activity. You will be responsible for designing and delivering marketing strategies and campaigns for a wide range of Society activity, including the promotion of our vital support services and resources, driving engagement with our campaigning and influencing work and growing our volunteer base.
In this role, you will work to build and maintain relationships with senior stakeholders across the organisation and a wide range of external partners and agencies. You will oversee our Brand Integration function to ensure consistency of visual identity and key messaging, and our Strategic Communications team to ensure coherence and coordination of paid, owned and earned media activity. Throughout, you will also collaborate with our in-house research and analysis teams to ensure your team’s work and impact is supported by exceptional audience insight and evaluation.
We have provisionally scheduled the first stage interviews for this role to take place via MS Teams on Wednesday 2nd September.
About you
Joining us, you’ll have experience of leading a successful marketing function, with responsibility for managing significant multi-million pound expenditure budgets, hitting highly-scrutinised targets and influencing at a senior, organisation-wide level. You’ll also have experience of overseeing or contributing to brand development and brand marketing strategies across multiple channels.
This role will require you to utilise your experience of managing impactful multi-channel marketing campaigns that drive awareness and emotional engagement. And you’ll be able to use audience insight and evaluation to create engaging marketing activities and meet a range of different audience needs.
Crucially, you’ll have experience of driving a high-performance culture, at a team and organisational level, with the ability to provide direction and leadership to integrated creative and communications teams. You’ll be an effective and engaging communicator with a track record of successfully building relationships with internal stakeholders and external agencies.
What you’ll focus on:
- Working with senior stakeholders, including the Associate Director of Brand, Marketing and Communications and Chief Marketing Officer, to define and progress our overarching brand strategy.
- Leading the delivery, implementation and monitoring of brand marketing activity.
- Advocating for and proactively delivering greater alignment and integration across all our marketing and communications activity, in service of our overarching positioning and purpose.
- Actively promoting and maximising the benefit of creative, cost-effective marketing tactics (e.g. partnership-based) to increase efficiency and multiply the impact of all our marketing and communications activity.
- Actively ensuring the creative coherence and optimisation of external-facing marketing and media activity across the Society – working especially closely with Fundraising marketing leads and our PR / Press and Creative, Content and Digital teams.
- Working with our Audience Insight teams to ensure high quality data and evidence are at the heart of strategic and tactical decision-making across the Brand and Marketing department.
