We are looking for a driven and commercially focused Business Development Executive to join our growing team. This is a high-impact role that sits at the heart of our revenue engine, bridging the gap between marketing activity and meaningful sales engagement.
Beyond simply generating leads, you will play a key role in shaping the first impressions of LIMA.
Your focus will be on generating demand, qualifying opportunities, and ensuring a consistent flow of well-matched appointments into the sales pipeline, helping drive sustainable business growth across our key vertical markets in both the public and private sectors.
Day to day you will:
Proactively generate outbound leads through telemarketing, LinkedIn and other demand‑generation activity targeting agreed vertical markets.
Manage inbound leads by responding to marketing enquiries, qualifying prospects and uncovering customer challenges.
Engage with decision‑makers at all levels to build trusted relationships through a consultative, outcomes‑focused approach.
Act as a brand ambassador for LIMA, representing the business at online and in‑person events.
Work closely with the Marketing team to plan campaigns, follow up on activity and provide feedback on performance.
Consistently achieve targets by booking sales‑qualified meetings with key decision‑makers.
Maintain accurate and up‑to‑date lead information and status within HubSpot.
Liaise with Sales and Marketing teams on campaign planning, SAA progress and pipeline contribution.
Build and maintain targeted prospect lists for priority sectors and vertical markets.
Ideal Candidate Profile
The Essentials:
Experience in a B2B telemarketing, sales or customer‑facing role, with exposure to longer sales cycles and multiple stakeholders.
Understanding of social selling and consultative, value‑based conversations.
Strong communication skills, both verbal and written, with the confidence to engage senior decision-makers
Experience using CRM systems and sales tools such as LinkedIn Sales Navigator, Cognism, or similar
Proven ability to manage workload effectively in a fast-paced, target-driven environment
Comfortable working to monthly targets in a fast‑paced commercial environment, with good time‑management skills.
The Desirables:
Experience or interest in the technology sector, ideally in an MSP or IT services environment
Exposure to working closely with marketing teams on campaign-led sales activity
Soft Skills & Culture Fit:
Highly self-motivated, results-driven, and resilient
Confident and tenacious, with a proactive approach to outreach and engagement
Strong relationship builder, able to quickly establish rapport and credibility at different levels
Organised and able to prioritise effectively while managing multiple activities
Creative thinker with a mindset for continuous improvement
Customer-focused, with a genuine interest in understanding business challenges
About LIMA
At LIMA, we help organisations achieve their ambitions through insight-led technology strategy and managed services that enhance resilience, drive performance, and support sustainable growth. But we know that our success is powered by our people.
We’re proud to be a Great Place to Work™ company for the second year running, and our team consistently tells us that the people are the best thing about working here. We recognise and reward the hard work of our colleagues with competitive salaries, professional development opportunities, wellbeing support and a strong benefits package.
Salary
35,000
Hours
37.5
Contract type
Permanent
Location
M50 1DR
Attachments
Benefits
Joining our team comes with a range of benefits designed to enhance your work experience and well-being:
Holidays: Time to relax with 25 days holiday (pro rata for part-time employees), plus bank holidays. You will also have the option to buy or sell 5 days leave each year.
Birthday Leave: An additional paid day to celebrate your birthday with family and friends.
Healthcare: From day one you’ll have access to Medicash, our healthcare cashback plan, and after two continuous years of service, you have the option to join our private medical scheme.
Professional Development: Access to ongoing training and development opportunities to help you grow in your career.
Family Leave: Enhanced maternity, paternity, and adoption pay after two continuous years of service.
Employee Assistance Program: Confidential counselling and support services to help you navigate life’s challenges.
Salary Sacrifice Schemes: Support to help you save for retirement or purchase an electric car or bike.
Team Building Events: Engage with your colleagues through team-building activities and events.
