Lead Generation Account Manager
Digital Marketing (PPC) | Altrincham | 37.5 hours £25,000–£28,000 basic (DOE) + performance-driven progression
We’re looking for a commercially-minded, high-drive Account Manager to take ownership of client trials and convert them into long-term revenue.
This is not a passive account management role. You’ll be expected to influence decisions, demonstrate value quickly, and drive commercial outcomes.
The Role
You will manage PPC Lead Generation trials end-to-end, with a clear objective: turn short-term campaigns into long-term client partnerships.
You’ll combine analytical thinking, persuasive communication, and commercial awareness to deliver measurable results and guide clients toward the right decisions.
What You’ll Be Responsible For
- Owning trial performance and conversion outcomes – success is measured by your ability to convert and retain clients
- Leading strategic onboarding conversations to understand client goals, challenges, and commercial drivers
- Advising confidently on budget allocation and paid search strategy across platforms
- Running mid-trial reviews and performance discussions, translating data into clear, commercially relevant insights
- Improving campaign performance early in the learning phase to build momentum and credibility
- Clearly articulating ROI and long-term value, positioning ongoing PPC services persuasively
What We’re Looking For
- Driven and outcome-focused – you take ownership and are motivated by results, not just activity
- Persuasive communicator – you can influence, challenge, and guide clients with confidence
- Rational, structured thinker – you interpret data logically and make sound, evidence-based decisions
- Commercially aware – you understand how your work impacts revenue and client success
- Comfortable leading conversations – you can take control of client calls and communicate with clarity and authority
What Sets Top Performers Apart
- They don’t wait for direction – they proactively identify opportunities to improve performance and conversion
- They combine data-driven thinking with strong commercial instinct
- They are confident handling objections and steering conversations toward outcomes
- They focus on long-term value, not short-term activity
About Add People
Add People exists to help small and medium-sized businesses grow through effective digital marketing.
With over 250 colleagues and 4,000+ clients globally, we are proud to be a:
- Google Partner
- Microsoft Elite Channel Partner
- Facebook Marketing Partner
We are also an Investors in People Platinum organisation, offering structured onboarding, continuous development, and clear progression opportunities.
Why Join Us
- Sociable working hours
- Healthcare scheme
- Contributory pension
- 30 days holiday (including bank holidays), increasing with service
- Sick pay (after qualifying period)
- On-site bar
- Cycle to work scheme
- Subsidised social events
- Regular incentives and performance rewards
- Inclusive, supportive culture (LGBTQ+ friendly, age-inclusive)
Job Types: Full-time, Permanent
Pay: £25,000.00-£28,000.00 per year
Ability to commute/relocate:
- Altrincham WA15 8AB: reliably commute or plan to relocate before starting work (preferred)
Work authorisation:
- United Kingdom (preferred)
Work Location: Hybrid remote in Altrincham WA15 8AB
