Digital Marketing & Social Media Executive
Dr Elif Clinic – Harley Street, London
Dr Elif Clinic is a leading medical aesthetics and dermatology clinic located in London’s prestigious Harley Street medical district. We specialise in advanced, doctor-led aesthetic treatments, skin rejuvenation, body contouring and regenerative aesthetics.
We are looking for a creative, proactive and results-driven Digital Marketing & Social Media Executive to manage and grow the clinic’s online presence.
This is a hands-on role for an experienced marketing professional who understands digital advertising, SEO, GEO, social media content creation and premium healthcare marketing.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and implement the clinic’s overall digital marketing strategy.
- Create campaigns to increase brand awareness, patient enquiries and consultation bookings.
- Identify new marketing opportunities and recommend strategies to support clinic growth.
- Monitor marketing performance and continuously improve results.
- Maintain consistent and professional messaging across all digital channels.
- Research competitors, industry developments and emerging aesthetic treatment trends.
Google Ads and Meta Advertising
- Create, manage and optimise Google Ads campaigns.
- Manage Meta advertising campaigns across Facebook and Instagram.
- Develop targeted campaigns for specific treatments and patient groups.
- Manage retargeting, audience segmentation and campaign testing.
- Monitor advertising budgets and improve cost per lead and consultation booking.
- Track enquiries, bookings and treatment conversions generated by advertising campaigns.
- Produce regular reports on campaign performance and return on advertising spend.
SEO and Website Growth
- Develop and implement SEO strategies for the clinic’s website.
- Conduct keyword research for dermatology, medical aesthetics and treatment-related searches.
- Create and optimise treatment pages, landing pages, blog content and FAQs.
- Improve website structure, internal linking, metadata and user experience.
- Support technical SEO, schema markup and local SEO.
- Build high-quality and relevant backlinks.
- Monitor keyword rankings, organic traffic and consultation enquiries.
- Work with the clinical team to ensure all website information is accurate, professional and medically appropriate.
GEO and AI Search Optimisation
- Develop strategies to improve the clinic’s visibility within AI-powered search platforms.
- Optimise website content for Google AI Overviews, ChatGPT, Gemini and other generative search engines.
- Create clear, authoritative and educational content that answers common patient questions.
- Strengthen the clinic’s online authority through structured content, expert profiles, treatment pages and FAQs.
- Ensure the clinic, doctors and key treatments are accurately represented across relevant online platforms.
- Monitor changes in AI search, GEO and digital discovery trends.
Social Media Management
- Plan and maintain a structured content calendar.
- Create content that builds trust, authority and patient engagement.
- Write captions, video scripts, hooks and educational content.
- Publish content consistently and monitor audience engagement.
- Analyse social media performance and recommend improvements.
Brand Development
- Maintain and strengthen Dr Elif Clinic’s premium brand identity.
- Ensure consistent branding, tone of voice and messaging across all platforms.
- Develop campaigns that position the clinic and its doctors as trusted authorities in medical aesthetics and dermatology.
- Support the marketing of new treatments, technologies and clinic launches.
- Identify suitable influencers, creators and strategic partners.
- Help improve the clinic’s online reputation and patient trust.
Analytics and Reporting
Track and report key marketing performance indicators, including:
- Website traffic
- Keyword rankings
- Organic enquiries
- Cost per lead
- Cost per consultation booking
- Google Ads performance
- Meta Ads performance
- Return on advertising spend
- Social media reach and engagement
- Video performance
- Lead and booking conversion rates
- Overall marketing return on investment
Prepare regular reports with clear insights, recommendations and improvement strategies.
Required Skills and Experience
- Minimum five years’ experience in digital marketing.
- Strong experience with SEO and content optimisation.
- Understanding of GEO and AI search optimisation.
- Proven experience managing Google Ads and Meta advertising campaigns.
- Experience in aesthetics, dermatology, healthcare, wellness, cosmetic medicine or luxury brands is strongly preferred.
- Strong understanding of Instagram and short-form video content.
- Experience filming and editing social media content.
- Proficiency with CapCut or similar video-editing software.
- Strong copywriting and communication skills.
- Experience using Google Analytics 4, Google Tag Manager and Meta Pixel.
- Ability to analyse campaign data and make performance-based decisions.
- Strong organisational skills and attention to detail.
- Ability to manage multiple campaigns and priorities independently.
- Professional, reliable and comfortable working within a premium clinical environment.
Desirable Skills
- Previous experience working with a Harley Street or private medical clinic.
- Experience marketing aesthetic treatments, dermatology or cosmetic procedures.
- Knowledge of local SEO and Google Business Profile optimisation.
- Experience with SEO tools such as Ahrefs, SEMrush, Ubersuggest or NeuronWriter.
- Google Ads or Meta Blueprint certification.
- Knowledge of AI marketing and content-generation tools.
- Advanced video-editing, motion graphics or colour-grading skills.
- Experience with influencer marketing and online reputation management.
- Basic experience updating and managing website content.
Benefits
- Join a growing and established medical aesthetics and dermatology clinic.
- Work in the heart of London’s Harley Street medical district.
- Opportunity to lead and shape the clinic’s digital marketing strategy.
- Employee treatment discounts.
- Professional development opportunities.
- Career progression within an expanding healthcare brand.
- Supportive, professional and innovative working environment.
Pay: £25,420.00-£50,000.00 per year
Work Location: Hybrid remote in London W1G 9PZ
