This is a senior, founder-type position sitting within the Growth org — reporting to the VP of Growth and working closely with the CEO — at one of Europe's fastest-growing healthtech companies operating in the GLP-1 weight loss space. You'll own the full virality engine, turning short-form content into predictable, massive organic reach across TikTok, Instagram, and Facebook and treating organic social as a true growth channel across multiple consumer brands.
Own the end-to-end UGC virality system: sourcing creators, managing output quality, building AI-assisted workflows, coordinating clippers and editors, and optimising publishing cadence.
Architect and scale distribution networks — including clippers, meme pages, repost accounts, and creator partnerships — to amplify reach well beyond owned channels.
Run the creative performance loop: analysing what's working, identifying winning patterns, and systematically scaling successful formats across creators and channels.
Build and manage a structured creator pipeline to drive a consistent flow of high-performing UGC, targeting growth from ~2.5M to 40M+ monthly organic branded views.
Drive community engagement across comments, shares, tags, and DMs to compound virality and strengthen overall content performance.
4+ years of hands-on experience in social media, UGC, and creator marketing with a proven track record of building viral campaigns.
Demonstrated success scaling organic viral content on TikTok, Instagram, and/or Facebook to millions of views at a DTC or high-growth consumer startup.
Deep expertise in short-form video performance analytics — hooks, retention curves, format testing, and audience behaviour.
Proven experience building distribution networks via clippers, repost networks, and meme pages.
Hands-on fluency with agentic AI workflows, AI clippers, and AI-assisted content optimisation tools.
Experience operating autonomously with minimal direction; able to self-prioritise and execute at high velocity.
Availability to work remotely with core hours aligned to at least midday Pacific Time on weekdays.
Background in health, wellness, or weight-loss content verticals is a strong plus.
Salary range: $200,000 – $400,000 USD annually. Visa sponsorship is not available.
Fully remote. Primary location is Blackburn, United Kingdom, with remote candidates in the United States also considered. Core overlap hours until midday Pacific Time are required.
