Please Read Before Applying
This is a full time, permanent, office based position at our headquarters in Radcliffe, Greater Manchester.
This is not a remote or hybrid role.
We are not looking for agencies, freelancers, consultants or self employed contractors.
You will become a key member of our in house team, working closely with the directors to drive the next stage of growth for both Hair Made Easi and the HME App.
If you are looking for freelance work, agency partnerships or a remote position, this role will not be suitable.
About Hair Made Easi
Hair Made Easi is one of the fastest growing brands in the professional hair industry.
We design and manufacture award winning products that help professionals save time, increase revenue, guarantee quality and boost productivity.
Following years of innovation, we've now launched the HME App, an AI powered consultation platform that is changing the way salons work through digital consultations, AI hair previews, secure client records and digital consent.
We're entering an exciting period of growth and are looking for an exceptional Ecommerce & Performance Marketing Manager to help take the business to the next level.
This is not a traditional marketing role.
We're looking for someone who wants to own growth.
You'll take responsibility for our Shopify website, Google Ads, Meta Ads, Klaviyo email marketing and conversion optimisation, helping drive the next stage of growth for both Hair Made Easi and the HME App.
If you're motivated by results, enjoy analysing data and love turning ideas into revenue, we'd love to hear from you.
The Role
You'll take ownership of our digital marketing strategy and execution across every customer touchpoint.
You'll be responsible for increasing traffic, improving conversion rates, growing customer lifetime value and scaling both our ecommerce business and SaaS platform.
This is a hands on role for someone who enjoys making things happen, testing ideas and delivering measurable commercial results.
Your Responsibilities
- Manage and continually improve our Shopify website.
- Increase website conversion rates.
- Create high converting landing pages.
- Plan, manage and optimise Google Ads.
- Plan, manage and optimise Meta Ads.
- Monitor ROAS and maximise advertising performance.
- Build and optimise Klaviyo email campaigns and automation flows.
- Increase repeat purchases and customer retention.
- Support new product launches.
- Develop campaigns for the HME App.
- Analyse website and campaign performance using Google Analytics.
- Carry out A/B testing across adverts, landing pages and email campaigns.
- Identify opportunities to improve customer experience and sales.
- Work closely with our design and content team.
- Report on performance with clear commercial recommendations.
Essential Experience
- Minimum three years experience in ecommerce marketing.
- Proven success managing profitable Google Ads campaigns.
- Proven success managing profitable Meta Ads campaigns.
- Strong Shopify experience.
- Strong Klaviyo experience.
- Experience improving ecommerce conversion rates.
- Excellent analytical skills.
- Strong commercial awareness.
- Excellent copywriting skills.
- Highly organised with great attention to detail.
- Able to manage multiple projects at the same time.
Bonus Experience
- SaaS marketing experience.
- Beauty or hair industry experience.
- SEO experience.
- Shopify Liquid or HTML knowledge.
- Experience using AI marketing tools.
Who We're Looking For
We're looking for someone who takes ownership.
Someone who is commercially minded.
Someone who enjoys solving problems.
Someone who constantly looks for ways to improve performance.
Someone who understands that every pound invested in marketing should generate measurable returns.
Someone who wants to build something special and become part of a growing business.
Who This Role Isn't For
This role isn't suitable if you:
- Are looking for remote or hybrid working.
- Run your own marketing agency or consultancy.
- Are self employed or looking for freelance projects.
- Prefer specialising in only one area of marketing.
- Want someone else to set your priorities.
We're looking for someone who enjoys being part of the team, working from our office every day and making a real impact on the growth of the business.
What You'll Receive
- Competitive salary.
- Performance related bonus.
- Career progression opportunities.
- Staff discount.
- Company pension.
- Free on site parking.
- The opportunity to help shape one of the UK's most innovative brands.
- The chance to play a key role in growing both Hair Made Easi and the HME App.
How To Apply
We'd love to hear from candidates who can demonstrate genuine commercial success.
As part of your application, please tell us:
- The biggest ecommerce brand you've helped grow.
- The highest Meta Ads ROAS you've achieved.
- The largest Google Ads budget you've personally managed.
- A Shopify website you've improved.
- A Klaviyo campaign or automation you're particularly proud of.
Shortlisted candidates will be invited to complete a paid business assessment before the final interview, giving you the opportunity to demonstrate your expertise using real business data.
If you're passionate about ecommerce, performance marketing and delivering measurable business growth, we'd love to hear from you.
Pay: £35,000.00-£55,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
Experience:
- Ecommerce & Performance Marketing: 5 years (required)
- managing a Shopify ecommerce website: 3 years (required)
- personally managing Google Ads campaigns: 3 years (required)
- managing Meta Ads campaigns: 3 years (required)
- Klaviyo email campaigns and automated flows: 1 year (required)
Work Location: In person
