Job Summary
We are seeking a dynamic and results-driven Advertising Account Manager to lead and optimise digital advertising campaigns across multiple platforms. In this role, you will serve as the primary point of contact for clients, developing strategic media plans, managing campaign execution, and analyzing performance metrics to ensure maximum ROI. Your expertise in digital marketing tools and platforms will drive innovative advertising solutions that elevate brand visibility and engagement. Join us to craft compelling campaigns that make a measurable impact and propel our clients’ success forward!
Duties
- Develop comprehensive advertising strategies tailored to client goals, utilizing platforms such as Google Ads, Facebook Advertising, and social media channels.
- Manage end-to-end media buying processes, including planning, budgeting, bidding, and optimisation of PPC (Pay-Per-Click) campaigns.
- Monitor campaign performance using analytics tools like Google Analytics and Google Tag Manager; adjust tactics to improve key metrics such as click-through rates and conversions.
- Collaborate with creative teams to produce engaging ad content optimized for various digital channels and audiences.
- Conduct regular performance reviews with clients, providing detailed reports on campaign results and actionable insights for future initiatives.
- Stay current with industry trends, platform updates, and best practices in digital marketing, SEO, and paid advertising strategies.
- Ensure all campaigns adhere to platform policies and compliance standards while maximizing reach and effectiveness.
Requirements
- Proven experience managing digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
- Strong understanding of media buying principles, PPC campaign management, and bid strategies.
- Proficiency in analytics tools including Google Analytics, Google Tag Manager, and AdWords for tracking performance metrics.
- Knowledge of SEO best practices to complement paid advertising efforts and enhance organic visibility.
- Excellent communication skills to articulate campaign strategies and results clearly to clients and internal teams.
- Ability to multitask effectively in a fast-paced environment while maintaining attention to detail.
- Relevant certifications such as Google Ads Certification or Google AdWords Certification are highly desirable.
Join our team as an Advertising Account Manager to harness your passion for digital marketing! Bring your expertise in media buying, analytics, social media management, and campaign optimisation to deliver innovative advertising solutions that drive real results. We’re committed to empowering your growth while creating impactful campaigns that elevate brands across the digital landscape!
Pay: £46,000.00 per year
Work Location: In person
