Social Media & Influencer PR Executive
Chinese-Speaking | Xiaohongshu, Instagram & TikTok
About ABC Marketing Solutions
ABC Marketing Solutions is a London-based marketing agency working with brands across the hospitality, entertainment and lifestyle sectors.
We are looking for a creative, proactive and highly organised Social Media & Influencer PR Executive to join our team. This combined role covers social media management, content planning, campaign development and influencer outreach across Xiaohongshu, Instagram and TikTok.
The ideal candidate will be able to understand each client’s brand identity, create platform-appropriate content and independently manage influencer collaborations from initial outreach through to publication and performance review.
Key ResponsibilitiesSocial Media Management
- Manage clients’ day-to-day social media activity across Xiaohongshu, Instagram and TikTok.
- Develop creative content ideas based on each brand’s positioning, audience and marketing objectives.
- Write, edit, schedule and publish engaging content in both Chinese and English.
- Create monthly content calendars and campaign plans with clear deadlines and deliverables.
- Maintain a consistent tone of voice, visual style and overall brand identity across each account.
- Monitor platform trends, popular topics, competitor activity and audience behaviour.
- Adapt content for the style, format and audience expectations of each platform.
- Support the planning and execution of seasonal campaigns, promotional activities and online or offline events.
- Coordinate with photographers, designers and other team members to ensure content is delivered on time and to a high standard.
- Monitor comments, messages and audience engagement where required.
Influencer PR and Business Development
- Research and identify suitable influencers, content creators and media partners for different client campaigns.
- Conduct influencer outreach and build relationships with relevant creators.
- Manage communications, fee negotiations, campaign briefs, content requirements and publication schedules.
- Review influencer content to ensure it meets the agreed brief and reflects the client’s brand image.
- Follow up on agreed deliverables and ensure content is published correctly and on time.
- Maintain and regularly update the company’s influencer and creator database.
- Develop long-term relationships with reliable and high-performing influencers.
- Track influencer campaign results and assess the quality and effectiveness of each collaboration.
Planning and Reporting
- Prepare a detailed monthly work plan and content schedule at the beginning of each month.
- Track the progress of content production, account management and influencer campaigns.
- Produce an end-of-month performance report covering account growth, reach, engagement, content performance and influencer results.
- Identify what worked, what could be improved and provide clear recommendations for the following month.
- Use performance data and audience insights to continuously improve content and campaign strategy.
About You
- Strong understanding of Xiaohongshu, Instagram and TikTok, including their audiences, content formats and current trends.
- Excellent written and spoken communication skills in both English and Chinese.
- Strong copywriting skills with the ability to adapt tone and messaging for different brands and platforms.
- Good visual judgement and a clear understanding of branding, content style and social media presentation.
- Creative and able to contribute original, relevant and commercially effective ideas.
- Highly organised, detail-oriented and able to manage multiple client accounts and deadlines.
- Responsible, reliable and committed to delivering work to a consistently high standard.
- Proactive and able to identify problems, suggest solutions and move projects forward independently.
- Comfortable communicating with clients, influencers and internal team members.
- Able to analyse social media performance and turn data into practical recommendations.
Desirable Experience
- Previous experience in social media management, digital marketing, influencer PR or content creation.
- Experience managing brand or business accounts rather than only personal social media accounts.
- Existing knowledge of UK-based Chinese and English-speaking influencers.
- Experience working with hospitality, food and beverage, entertainment or lifestyle brands.
- Familiarity with social media scheduling, reporting and content management tools.
- Basic photography, video editing, Canva or short-form video production skills would be an advantage.
What We Are Looking For
This position would suit someone who does more than simply complete assigned tasks. We are looking for a person who takes ownership of their work, understands the purpose behind each campaign and actively looks for ways to improve results.
You should be genuinely interested in social media, creator culture and digital trends, while also having the organisation and attention to detail required to manage professional client accounts.
How to Apply
Please submit your CV together with a portfolio or examples of relevant work. This may include:
- Social media accounts you have managed;
- Written content or campaign examples;
- Influencer collaboration case studies;
- Content calendars or performance reports;
- Short-form videos or other creative work.
Please also include your availability and earliest potential start date.
Pay: £32,000.00-£42,000.00 per year
Benefits:
- Casual dress
- Discounted or free food
- UK visa sponsorship
Language:
Work Location: In person
