About Ammar’s Fragrances
Ammar’s Fragrances is a growing UK fragrance brand focused on creating memorable, luxurious fragrances and experiences for our customers.
As the brand continues to grow across retail, e-commerce and social media, we are looking for a creative, highly organised and commercially minded Social Media Manager to take ownership of our social media presence and help take our content to the next level.
This is a hands-on creative role. We are looking for someone who understands how to create content that not only looks beautiful but also captures attention, builds a community and ultimately drives customers towards the brand.
The Role
You will be responsible for managing and developing Ammar’s Fragrances social media presence across:
You will have responsibility for the day-to-day management of our social channels, alongside planning, creating, filming, editing and publishing content.
We are looking for someone who is confident bringing their own ideas to the table rather than simply waiting to be told what to post.
You should have a strong understanding of current social media trends while also being able to maintain the premium and recognisable identity of Ammar’s Fragrances.
Key ResponsibilitiesSocial Media Management
- Manage the day-to-day running of Ammar’s Fragrances Instagram, TikTok and Facebook accounts.
- Create and maintain an organised monthly and weekly content calendar.
- Schedule and publish content consistently across all platforms.
- Write engaging captions, hooks, calls-to-action and social copy.
- Ensure all content remains consistent with the Ammar’s Fragrances brand identity and tone of voice.
- Maintain an active and professional online presence across all channels.
- Monitor comments, messages, mentions and customer engagement where required.
Content Creation
You will be expected to create a varied mix of high-quality content, including:
- TikTok videos
- Instagram Reels
- Instagram Stories
- Product videos
- Fragrance-focused lifestyle content
- Behind-the-scenes content
- New product launches
- Educational fragrance content
- Trending and reactive content
- Campaign content
- Promotional content
- Store and team content
- Customer and UGC-style content
- Founder/business journey content where appropriate
- Event coverage
- Seasonal campaigns
- Gift-focused content
- Short-form storytelling
- Product photography and aesthetically led content
The successful candidate should be comfortable filming and editing content themselves and should understand what makes short-form content perform well.
We want our social media to feel luxurious and premium while still remaining interesting, relatable and engaging.
Creative Direction
- Regularly bring new social media concepts and campaign ideas to the business.
- Research trends and identify opportunities relevant to fragrance, beauty, fashion and lifestyle.
- Develop creative concepts specifically for TikTok and Instagram rather than simply reposting identical content everywhere.
- Create strong visual storytelling around individual fragrances.
- Help develop recurring content series that customers begin to recognise and engage with.
- Work with models, staff members, influencers and content creators where required.
- Prepare shot lists and content plans before filming days.
- Ensure enough content is produced in advance to maintain a consistent posting schedule.
Growth & Strategy
This role is not simply about posting content.
We want someone who understands why content is being created and what result we want it to achieve.
You will be expected to:
- Help grow followers and engagement organically.
- Identify which content formats are generating the strongest results.
- Monitor reach, engagement, watch time, follower growth, website clicks and other relevant metrics.
- Review competitor activity and wider social media trends.
- Test different hooks, formats and concepts.
- Recommend improvements based on performance.
- Produce a simple monthly social media performance report.
- Help identify opportunities to convert social media attention into website visits and sales.
Influencers & UGC
Depending on experience, the role may also include:
- Identifying suitable influencers and content creators.
- Helping coordinate influencer gifting and collaborations.
- Communicating with creators regarding content briefs.
- Reviewing creator content before publication where required.
- Organising and managing UGC content.
- Maintaining a library of usable brand and creator content.
- Identifying strong-performing UGC that can be repurposed across our channels.
What We Are Looking For
We would love to hear from someone who:
- Has previous experience managing social media accounts for a brand or business.
- Has a strong understanding of Instagram, TikTok and Facebook.
- Has excellent short-form video editing skills.
- Understands TikTok and Instagram Reels trends.
- Has a strong creative eye.
- Understands luxury, beauty, fragrance, fashion or lifestyle branding.
- Can film high-quality content using a smartphone and/or camera.
- Is comfortable using editing software such as CapCut, Adobe Premiere Pro, Canva or similar platforms.
- Has excellent attention to detail.
- Is highly organised and able to manage a content calendar.
- Is comfortable working independently.
- Can take ownership of projects from concept through to publication.
- Understands that social media trends move quickly and can react accordingly.
- Is confident working with different personalities, including staff, models, influencers and content creators.
Experience within beauty, fragrance, cosmetics, fashion or luxury retail would be particularly advantageous.
Portfolio Required
Please do not apply without examples of your previous work.
When applying, please submit:
- Your CV
- Your content/social media portfolio
- Links to Instagram, TikTok or other social media accounts you have previously managed
- Your own social media handles, where relevant
- Examples of Reels/TikToks you have filmed and edited
- Examples of brands you have worked with
- Any measurable results you have achieved, such as follower growth, viral videos, increased reach, engagement or sales
We are particularly interested in seeing your actual creative work and social media results, rather than CV experience alone.
What Success Looks Like
We want the successful candidate to help build a social presence where customers immediately recognise Ammar’s Fragrances.
Success in this position would mean:
- Consistent, high-quality content
- A noticeably stronger TikTok and Instagram presence
- Increased engagement and reach
- Growing social communities
- Stronger product storytelling
- More creative campaigns
- Increased brand awareness
- Content that customers genuinely want to share, save and interact with
- Social media contributing to both online and in-store sales
Most importantly, we are looking for somebody who is creative, proactive and excited about building a brand, rather than somebody who simply wants to schedule a few posts each week.
Pay: £1,500.00-£2,500.00 per month
Benefits:
- Employee discount
- Sick pay
- Store discount
- Work from home
Work Location: Hybrid remote in Nottingham NG1 3ED
