JOB DESCRIPTION
Job Title: Marketing Executive – Energy
Reports to: Head of Marketing
Division: IQPC Energy
Location: London, UK (Hybrid)
Salary: Competitive
The Company
IQPC provides business executives from around the world with access to tailored conferences, large-scale events, virtual events and digital content, keeping them up to date with industry trends, technological developments and the regulatory landscape.
Within IQPC, the Energy & Oil & Gas division delivers an international portfolio of market-leading conferences focused on the evolving energy landscape. Our events bring together senior decision-makers, technical experts and industry leaders across oil & gas, energy transition, renewables, power, utilities, sustainability and emerging energy technologies.
As a Marketing Executive, you will play an important role in promoting these high-level B2B conferences, engaging senior industry professionals and helping drive delegate attendance and commercial success across the portfolio.
IQPC is a fast-paced, dynamic and commercially focused environment where people are empowered, developed and valued for both their individual and team contributions.
Based outside London Victoria station, our office has excellent transport links, and flexible hybrid working is supported.
Key Responsibilities and Accountabilities
As Marketing Executive, you will be responsible for the implementation of innovative international marketing campaigns across the IQPC Energy & Oil & Gas portfolio.
Specifically, the role involves:
- Using a full range of online marketing tactics, including social media, email marketing, online PR, SEM and digital content
- Developing targeted campaigns to attract senior decision-makers from across the energy and oil & gas industries
- Promoting tailored content, conference agendas and thought leadership to generate quality leads and delegate registrations
- Formulating compelling copy and producing marketing collateral across multiple channels
- Working closely with Conference Producers to understand event content, industry trends and target audiences
- Undertaking detailed ongoing analysis of marketing campaigns to ensure agreed targets for revenue, registrations and lead generation are met
- Testing new marketing approaches and messaging to improve campaign performance
- Working closely with Sales, Production and other internal departments to achieve project objectives
- Managing multiple campaigns and deadlines across an international portfolio of Energy & Oil & Gas events
Desired Skills and Competencies
- Educated to degree level, 2:1 or equivalent working experience, ideally within marketing, communications or a related discipline
- 1+ years' marketing experience preferred, ideally gained within the B2B, events, media, energy or technology sectors
- Exceptional interpersonal skills and a genuine team player
- Excellent written and verbal communication skills
- Creative problem-solver with strong decision-making ability
- Outstanding organisational, prioritisation and multitasking skills
- Detail-focused and analytically inclined
- Self-driven, results-oriented and commercially aware
- An interest in energy, sustainability, technology or global business trends would be advantageous
Training & Development
To enable you to achieve your potential, extensive ongoing training will be provided throughout your tenure. Regardless of your position, everyone is provided with an initial three-month induction and training plan, followed by advanced development and continued learning.
You will gain hands-on experience across B2B marketing, digital campaigns, audience development, content marketing, data analysis and international event marketing, while working closely with senior stakeholders across the Energy & Oil & Gas industry.
Progress your career in a dynamic, international environment with a fun and high-performance working culture. The successful candidate will be rewarded with genuine opportunities for career progression, including international opportunities, alongside a competitive salary, profit scheme and benefits.
IQPC's Marketing team is renowned for its global career development programme, providing opportunities to develop your skills and progress your career within an international organisation.
Pay: £28,000.00-£30,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Life insurance
- Work from home
Work Location: Hybrid remote in Victoria SW1V 1JZ
