Job Title: Interim Head of Demand Generation – B2B Technology and Enterprise Software
Job Location: UK-Based
Role Type: On Contract, Initial- 6 months
Work Mode: hybrid/remote, with attendance at agreed leadership, sales and campaign workshops.
Experience Required: 8-12 Years
About the Organization: Percipere is a Cloud ERP and enterprise technology consultancy operating across the UK, UAE and the Middle East. We implement SAP Cloud ERP and Acumatica, extend solutions through our own technology and AI ecosystem, and support customers beyond go-live.
Our SAP focus includes manufacturing, wholesale and distribution, finance transformation, project-led engineering and construction, and selected financial-services organisations. We sell complex, high-value programmes to senior finance, operations, supply-chain and technology leaders in the UK mid-market.
About the Role: We require an experienced leader to build the operating model, work alongside the existing team and selectively direct agencies or specialists. The assignment is intended to strengthen and coach the team.
Core mandate: Build and embed a practical, measurable demand-generation capability that improves the quality of targeting, strengthens channel execution, creates sales-accepted opportunities and leaves the internal team with a repeatable method.
Key responsibilities-
- Conduct a rapid but detailed audit of website conversion, SEO, Google Ads, LinkedIn, analytics, visitor identification, CRM data, agencies and campaign performance.
- Define the full demand funnel, stage definitions, attribution, reporting, ownership and handover between marketing and sales.
- Refine and operationalize ICPs, account tiers, and buying groups for SAP campaigns.
- Design a pragmatic ABM model, primarily focused on one-to-few industry and account-cluster campaigns, with deeper mapping reserved for selected strategic accounts.
- Lead campaign planning and optimisation across Northern Ireland manufacturing, wider UK manufacturing, finance and wholesale.
- Improve paid-search keyword strategy, negative keywords, audience targeting, creative testing and budget governance.
- Create an actionable SEO roadmap based on commercial intent, industry problems, legacy-system replacement and SAP Cloud ERP relevance.
- Improve landing-page propositions, CTA design, conversion paths and follow-up processes.
- Establish weekly and monthly reporting from marketing spend through to meetings, opportunities, SAP registrations and pipeline.
- Brief, manage and challenge external agencies and specialist suppliers.
- Coach the Marketing Manager and wider team, document processes and transfer capability.
- Recommend the appropriate long-term marketing and demand-generation structure at the end of the assignment.
6. Required candidate profile
Essential
- At least eight years of relevant B2B marketing and demand-generation experience, including senior ownership of pipeline creation.
- A demonstrable record within enterprise software, SaaS, IT services, technology consulting or another complex B2B environment.
- Experience marketing high-value propositions with long sales cycles and multi-stakeholder buying groups.
- Hands-on capability across SEO, Google Ads, LinkedIn, landing pages, CRO, CRM and analytics.
- Evidence of creating sales-accepted meetings, qualified opportunities and attributable pipeline—not only traffic, MQLs or engagement.
- Experience building or materially improving a demand-generation operating model.
- Experience managing and challenging agencies, including the ability to identify poor targeting or weak execution quickly.
- Strong coaching and stakeholder-management skills; able to introduce greater accountability without alienating an existing team.
- Commercially confident, data-literate and willing to stop activity that does not have a clear hypothesis, measure or route to revenue.
Desirable
- ERP, SAP, Microsoft Dynamics, NetSuite or enterprise applications experience.
- Experience with software partner ecosystems and co-funded demand programmes.
- Familiarity with Zoho CRM, GA4, Google Search Console, LinkedIn Campaign Manager and account/visitor-intelligence tools.
- Experience targeting UK mid-market CFO, finance, operations, supply-chain and IT personas.
Job Type: Full-time
Application question(s):
- What is your current Compensation?
- What is your expected Compensation?
- What is the notice period? (in days)
- Mention your current location
- How many years of experience do you have as a senior, hands-on practitioner who has personally built measurable B2B technology pipeline?
Work Location: Hybrid remote in London NW6
