Sales Consultant
Location: Birmingham, Jewellery Quarter
Hours: Full-time, 5 days per week, including weekends
Salary: Competitive basic salary + uncapped commission + performance-based bonus opportunities
About Sonny’s Group
Sonny’s Group is a growing, independent Birmingham-based jewellery business built around quality, expertise and genuinely personal customer service.
As we continue to grow, we are looking for ambitious, driven and customer-focused sales professionals to join our team.
About Us:
- UK Retail Sales Team of the Year 2025
- Voted UK Best Independent Jewellery Retailer 2024
- Winner: Best Fine Jewellery Retailer (5 Stores or Fewer) 2024
- Customer Service Excellence Award 2024
- UK Retail Sales Team of the Year 2021
Jewellery experience is not essential. What matters most to us is your ability to connect with customers, understand their needs, build trust and confidently guide them towards the right purchase.
Full jewellery and product training will be provided, making this an excellent opportunity for a successful salesperson looking to develop their career within the jewellery industry.
The Role
We are looking for a confident, ambitious and commercially driven Sales Consultant to join Sonny’s Group.
This is a customer-focused consultative sales role where you will help customers choose jewellery for some of life's most important moments.
You will build genuine relationships with customers, understand what they are looking for and provide a highly personalised experience from their first conversation through to purchase and beyond.
Whether you come from automotive, property, fashion, luxury retail, telecommunications, financial services, hospitality or another sales environment, we are interested in people who can demonstrate a strong track record of sales success and exceptional customer service.
Key Responsibilities
- Deliver an exceptional and highly personalised customer experience
- Build rapport and develop genuine relationships with customers
- Understand customer needs through effective questioning and listening
- Confidently present and recommend products based on individual requirements
- Achieve and exceed individual and team sales targets
- Develop your own customer relationships and client portfolio
- Follow up with customers and maximise future sales opportunities
- Identify opportunities to cross-sell and upsell through excellent customer service
- Conduct consultative sales conversations and appointments
- Learn and develop strong knowledge of jewellery, diamonds, gemstones and precious metals
- Introduce customers to bespoke and made-to-order jewellery opportunities
- Work closely with our jewellers and wider team to provide a seamless customer journey
- Ensure customer orders and after-sales requirements are managed accurately
- Maintain excellent showroom presentation standards
- Contribute positively to the culture and success of the wider team
- Represent Sonny’s Group with professionalism, enthusiasm and integrity
About You
We are looking for someone who is:
- An experienced and successful salesperson
- Highly motivated by achieving and exceeding targets
- Naturally confident and comfortable speaking with customers
- Personable, engaging and able to build rapport quickly
- Passionate about delivering outstanding customer service
- Comfortable with consultative and higher-value sales
- A strong communicator and active listener
- Commercially aware and able to identify sales opportunities
- Resilient, ambitious and motivated to succeed
- Professional, well-presented and detail-oriented
- Proactive, organised and able to use initiative
- Comfortable building long-term customer relationships
- Confident using technology, CRM and retail systems
- A genuine team player
- Excited to learn about jewellery and develop specialist product knowledge
Jewellery Experience Is Not Essential
We are particularly interested in hearing from strong sales candidates who can demonstrate success in environments where customer relationships, targets and high standards of service are important.
Your previous industry could include:
- Luxury or premium retail
- Automotive
- Property or estate agency
- Financial services
- Telecommunications
- Fashion
- Hospitality
- Recruitment
- Consumer goods
- Other consultative or relationship-led sales environments
What we are looking for is sales ability, personality, ambition and the desire to learn.
Full training will be provided across jewellery, diamonds, gemstones, precious metals, product knowledge and the customer journey.
Why Join Sonny’s Group?
This is an exciting opportunity to build a career within a growing independent jewellery business.
We offer:
- Competitive basic salary
- Uncapped commission
- Performance-based bonus opportunities
- Full jewellery, product and sales training
- Ongoing jewellery and diamond education
- Career development and progression opportunities
- The opportunity to build your own client portfolio
- Support from experienced jewellery professionals and the wider group
- The opportunity to work alongside skilled jewellers and industry specialists
- A role within an ambitious, growing independent jewellery group
- Employee Assistance Programme
Expected hours: 40.0 per week
Benefits:
- Employee discount
- Store discount
Experience:
- luxury sales: 2 years (required)
Work Location: In person
