Job Introduction
Location: Harborne, Birmingham, with hybrid and community working as required
Hours: 35 hours per week
Salary: £32,000
Contract: Permanent
Start Date: ASAP
Role Overview & Responsibilities
We are looking for a creative, hands-on Marketing and Communications Manager to take day-to-day ownership of Focus Birmingham's marketing and communications activity.
This is a varied role where you will turn our organisational priorities into engaging, accessible and measurable communications that raise awareness of Focus Birmingham, our services and the difference we make.
You will personally plan and deliver content across our website, social media, email communications, newsletters, campaigns, PR and promotional materials. You will develop engaging stories and case studies that showcase our impact, while ensuring content is accessible, inclusive and consistent with our brand and values.
Working collaboratively with teams across Focus Birmingham, you will provide marketing and communications support for fundraising campaigns, recruitment, volunteering, service referrals, partnerships and community engagement.
You will manage our communications and campaign calendar, helping to coordinate activity across the organisation and ensuring priorities are delivered effectively. You will also lead routine PR activity, identify media opportunities and build positive relationships with local media and community partners.
Using website, social media, email and campaign analytics, you will monitor performance, understand what is working and use audience insight to continually improve our approach. You will provide concise quarterly performance reporting and contribute communications evidence to wider organisational and governance reporting.
The role will also oversee agreed marketing and campaign expenditure and coordinate external suppliers such as designers, printers and agencies where required. You may also provide direction and support to marketing or communications volunteers, interns or placements.
Above all, you will help ensure that Focus Birmingham's communications are creative, engaging, accessible and reflective of the people and communities we support.
Essential
We're looking for someone who can demonstrate:
-
Practical experience working in marketing, communications or digital content
-
Experience planning and delivering campaigns across multiple channels
-
Strong writing, editing and storytelling skills, with the ability to create engaging content for different audiences
-
Experience managing website content, social media and digital communications
-
Good knowledge of digital marketing, including email marketing, SEO and online engagement
-
Experience using analytics and campaign data to measure performance and improve activity
-
An understanding of accessible and inclusive communications, brand management, consent and GDPR
-
Strong organisational and project management skills, with the ability to manage competing priorities
-
The ability to work independently while building effective relationships with colleagues, stakeholders and external partners
It would also be beneficial if you have:
-
A relevant marketing, communications, digital marketing or PR qualification
-
Experience within the charity, health, disability or social care sector
-
Experience supporting fundraising, recruitment, volunteering, supporter engagement or service campaigns
-
Experience creating or commissioning photography, video or graphic design content
-
Experience supporting or coordinating volunteers, interns or placements
At Focus Birmingham, you're not just joining a team, you're joining a community of people who genuinely want to make lives better.
We are a local charity dedicated to supporting people with sight loss and complex disabilities. Our mission is simple: we make lives better.
As our Marketing and Communications Manager, you'll have an exciting opportunity to tell the stories behind that mission, showcase the impact of our services and help more people understand who we are and what we do.
From sharing the experiences of the people we support to promoting our services, fundraising, recruitment and volunteering opportunities, your work will help connect Focus Birmingham with the communities that need us and the people who make our work possible.
At Focus Birmingham, we are committed to equality, diversity and inclusion. We welcome applications from people of all backgrounds and are dedicated to creating a workplace where everyone feels respected, included and able to thrive.
We are particularly mindful of accessibility and are committed to ensuring our recruitment process is accessible. Please let us know if you require any reasonable adjustments during the application or interview process.
-
26 days holiday + bank holidays
-
5% employer pension contribution
-
24/7 Virtual GP Service
-
Online Physiotherapy
-
Employee Assistance Programme
-
Mental Health First Aider Support
-
Wellbeing App
-
Health Cash Plan
-
Enhanced Family Leave Pay
-
Learning & Development Opportunities
-
Blue Light Card Discounts
-
4x Life Assurance
