Department: Marketing
Reporting to: Sales & Marketing Director
Location: Based at our Exeter HQ
Salary: In the region of £50,000, dependent on experience
The Opportunity
We are looking for a senior Growth Marketing Manager to join Situ in a newly created role.
This is an opportunity to shape how growth marketing works across the business. You will have the autonomy to develop campaigns, introduce new tools and test better ways of identifying, engaging and nurturing prospective clients.
The role will sit at the centre of our sales and marketing activity. You will work closely with Client Development, Client Success and senior leaders to turn commercial priorities into targeted campaigns that generate qualified opportunities and revenue.
This is not a traditional brand marketing role. While you will help maintain a consistent and high-quality brand, your main focus will be measurable demand generation and growth throughout the client journey.
You will also coordinate external specialists across design, content, website optimisation, search and account-based marketing.
Key Responsibilities
Growth campaigns
Plan and deliver targeted campaigns across the sales funnel and client journey.- Build campaigns around priority sectors, locations, services, events and target accounts.
- Develop clear audience segments, messages, journeys and calls to action.
- Test different channels and approaches, using results to improve performance.
Lead generation and nurturing
Create and manage lead-nurturing journeys for prospects at different stages of the buying cycle.- Develop lead-scoring models to help the sales team prioritise the strongest opportunities.
- Use client behaviour, intent signals and engagement data to identify demand.
- Turn website activity, events, content engagement and campaigns into qualified opportunities.
- Improve follow-up, conversion and visibility across the funnel.
Marketing automation and AI
Build and manage automated email, outreach and nurturing campaigns.- Use AI to support client research, personalisation, campaign development and productivity.
- Help introduce practical and responsible uses of AI across sales and marketing.
- Identify tools and integrations that improve the quality and speed of activity.
- Maintain appropriate controls around data quality, privacy and brand accuracy.
Events and account-based marketing
Develop campaigns before, during and after key industry events.- Connect event activity to clear audiences, follow-up plans and commercial outcomes.
- Support account-based marketing campaigns for selected enterprise prospects.
- Help create personalised journeys for priority accounts and buying groups.
Performance and reporting
Set clear measures of success for campaigns.- Track lead generation, engagement, conversion, pipeline contribution and performance.
- Produce straightforward reports showing what is working and what should happen next.
- Use data and sales feedback to improve campaigns and the wider client journey.
Collaboration and coordination
Work closely with Client Development to align activity with sales priorities.- Partner with Client Success to identify client stories, growth opportunities and market insight.
- Brief and manage external designers, copywriters, agencies and specialists.
- Coordinate campaign plans, calendars and delivery across internal and external teams.
What we are looking for
Experience in B2B growth marketing, demand generation, lifecycle marketing or a similar role.- A track record of delivering campaigns that generate leads, opportunities and revenue.
- Experience using CRM, email marketing, automation and analytics platforms.
- An understanding of lead scoring, segmentation, nurturing and sales funnels.
- Confidence working with data and turning insights into practical decisions.
- Experience working closely with sales teams and clients.
- An interest in the practical use of AI within marketing and client development.
- Strong project management, organisation and communication skills.
- The ability to manage several campaigns and external partners at the same time.
- A hands-on approach and the confidence to take ownership of a new role.
Experience in travel, hospitality, employee mobility, accommodation or another service-led B2B environment would be useful, but is not essential.
Our Benefits
We're committed to investing in our people. Alongside exciting career opportunities, you'll en-joy a benefits package that supports your health, wellbeing, and personal growth.
Time to recharge:
27 Days of Holiday (including two rest days) + Bank Holidays- Birthday Celebration Day
- Paid Length of Service Sabbaticals
Recognition & Experiences:
Quarterly Reward Experiences- International Travel Opportunities
Your Health & Wellbeing:
Private Medical & Dental- 24/7 GP Access
- Employee Assistance Programme
Financial Benefits:
Electric Car, Cycle & Tech Salary Sacrifice Schemes- Workplace Pension (with increasing employer contributions based on length of service)
Everyday Perks:
Access to Employee Discounts- Complimentary Office Lunch
- A Host of Social Events & Networking Opportunities
About Us
People are at the heart of everything we do. Our approach Connected by People shapes every interaction, helping us build lasting relationships, achieve exceptional client re-tention, and create a workplace where our people can thrive.
Our success is built on strong, long-term relationships and a reputation for delivering outstand-ing service. In 2025 alone, our team supported events across London, Manchester, Edin-burgh, Madrid, Munich, Paris and the USA, demonstrating the scale, variety and pace of our work.
As we continue to grow, we're looking for people who share our passion for delivering excep-tional experiences and making a genuine difference. If you're looking for a role where your contribution is valued, your development is supported, and you can be part of an ambitious and people-first business, we'd love to hear from you.
