Job Summary
We are seeking a dynamic and innovative Digital Marketing Manager to lead our online marketing strategies and elevate our brand presence across digital channels. This role offers an exciting opportunity to craft compelling campaigns, optimize digital assets, and drive measurable growth through data-driven insights. The ideal candidate will possess a passion for marketing, strong leadership skills, and a keen eye for analytics, all while maintaining a proactive approach to project management. Join us to shape the future of our digital footprint and inspire engagement across diverse audiences!
Duties
- Develop and execute comprehensive digital marketing strategies aligned with business goals, including SEO, social media management, email marketing, and B2B campaigns.
- Manage and optimize paid advertising campaigns using Google Ads and other platforms to maximize ROI.
- Oversee website content updates and maintenance using WordPress, ensuring SEO best practices are implemented for improved search rankings.
- Create engaging copy for various channels, including social media posts, email newsletters, and landing pages, utilizing strong copywriting skills.
- Analyze campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.
- Lead cross-functional teams on marketing projects, ensuring timely delivery while managing budgets and resources efficiently.
- Collaborate with creative teams to produce visual content using Adobe Photoshop and other design tools that align with brand standards.
- Monitor industry trends in B2B marketing and digital advertising to continuously refine tactics and stay ahead of competitors.
Skills
- Proven management experience leading marketing teams or projects with strong organizational skills.
- Expertise in SEO techniques to improve organic search visibility and website traffic.
- Proficiency in project management tools and methodologies to coordinate multiple campaigns simultaneously.
- Advanced knowledge of Adobe Photoshop for creating compelling visual assets.
- Hands-on experience with WordPress content management system for website updates.
- Skilled in managing Google Ads campaigns with a focus on targeting B2B audiences effectively.
- Strong analysis skills utilizing Google Analytics and Microsoft Excel to interpret data trends and optimize campaigns.
- Excellent copywriting abilities tailored for diverse digital platforms and audiences.
- Deep understanding of social media management tools and strategies across platforms like LinkedIn, Twitter, Facebook, and Instagram.
- Familiarity with email marketing platforms such as Mailchimp or similar tools to nurture leads and engage customers.
- Knowledge of B2B marketing principles, including lead generation, nurturing strategies, and account-based marketing approaches.
- Effective communication skills in English for clear messaging internally and externally.
- Competence in Microsoft Office Suite (PowerPoint, Word) for presentations and reporting purposes.
- Strong IT literacy to support digital campaign implementation and troubleshooting.
- Exceptional time management skills to prioritize tasks efficiently in a fast-paced environment.
Join us as a Digital Marketing Manager if you're ready to lead innovative campaigns that make an impact! Bring your expertise in digital strategy, analytics, creative content development, and team leadership — together we’ll drive growth and elevate our brand’s presence worldwide!
Pay: £30,000.00-£32,000.00 per year
Benefits:
- Company events
- Flexible schedule
- Sick pay
- Work from home
Work Location: Hybrid remote in London E15
