Copywriter
At Clinical Partners, we're on a mission to make high-quality mental health services more accessible to the people who need them. Every day, we support thousands of adults, children and families across the UK through expert assessments, treatment and ongoing care.
We're looking for an experienced Copywriter to join our Marketing team and help shape how we communicate with patients, families, healthcare professionals and commissioners.
This is not an entry-level content role. We're looking for a proven copywriter who can create compelling, customer-focused and conversion-driven content while maintaining accuracy, empathy and attention to detail. Experience within healthcare is highly desirable, and experience within mental health services would be a distinct advantage.
As part of our Copywriting team, you'll play a key role in bringing the Clinical Partners brand to life through engaging content that informs, reassures and inspires action.
You'll work closely with colleagues across Marketing, Business Development and Propositions to create content that enhances the customer journey, improves engagement and supports business growth. Whether you're writing website copy, patient communications, campaign messaging or lead generation content, you'll ensure every word has purpose and impact.
This primarily home-based role requires monthly travel for meetings and team collaboration in London.
Key Responsibilities:
You'll create compelling content across a range of channels, including:
Content Creation & Campaign Delivery
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Produce high-quality copy across multiple channels including websites, landing pages, email campaigns, patient communications, brochures and digital marketing materials.
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Create persuasive, conversion-focused content that drives enquiries and supports lead-generation objectives.
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Write engaging headlines, calls to action and campaign messaging that resonate with target audiences.
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Ensure all content aligns with brand guidelines, tone of voice and compliance requirements.
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Maintain exceptional standards of accuracy, grammar, consistency and attention to detail.
Website & Digital Content
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Support the development and maintenance of website and service page content.
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Create and optimise landing pages that improve user experience and support SEO objectives.
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Translate complex clinical and healthcare information into clear, accessible language.
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Work with internal stakeholders to identify opportunities to improve customer understanding and engagement.
Patient Communications
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Support the development of patient-facing communications that are informative, empathetic and easy to understand.
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Create content that supports patients throughout their journey with Clinical Partners.
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Ensure communications meet clinical, regulatory and compliance requirements.
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Build trust and confidence through clear and consistent messaging.
Stakeholder Collaboration
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Partner with clinical, operational and commercial teams to develop effective content solutions.
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Manage multiple projects simultaneously while delivering to deadline.
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Challenge and refine briefs to ensure content achieves the desired business outcome.
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Continuously seek opportunities to improve content performance and customer experience.
Requirements:
We're looking for someone who genuinely enjoys writing and understands the power of great content.
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Proven professional copywriting experience within an in-house marketing team, healthcare organisation or agency environment.
- A portfolio demonstrating strong long-form and short-form copywriting capability.
- Outstanding writing, editing and proofreading skills.
- Experience creating content for digital channels including websites, email campaigns and customer journeys.
- Ability to simplify complex information without losing accuracy.
- Strong understanding of audience segmentation, tone of voice and customer engagement.
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Exceptional attention to detail and organisational skills.
- Ability to manage multiple competing priorities and deadlines.
Desirable
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Experience working within healthcare, mental health services, clinical services or another regulated environment.
- Knowledge of SEO and digital content best practice.
- Understanding of healthcare customer journeys and patient experience.
We'd Love to See
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Experience writing for healthcare providers, NHS services, private healthcare organisations, mental health providers or health-tech businesses.
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Examples of content that has improved engagement, enquiries or customer outcomes.
Remuneration and Benefits:
As well as meaningful work that genuinely makes a difference to people's lives, you'll benefit from a comprehensive reward and wellbeing package:
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£40-45,000 annual salary (DOE)
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25 days annual leave plus bank holidays
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Holiday entitlement increases with service up to 28 days
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Birthday day off every year
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Flexible working opportunities from day one
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Opportunities to participate in charitable events
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Defined Contribution Pension Scheme
- Salary exchange pension arrangement
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One-off welfare grants for colleagues experiencing financial hardship
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Financial planning support through Lloyd & Co Financial Planning
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Healthcare cash plan for dental, optical and other everyday healthcare costs
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Virtual GP access 24 hours a day, 365 days a year
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Employee Assistance Programme providing confidential support whenever you need it
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Specsavers eye care vouchers
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Money off prescriptions
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Specialist workplace coaching and support for neurodiverse colleagues
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Life assurance of 4x salary
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Funeral support
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Occupational sick pay of up to 8 weeks full pay and 8 weeks half pay (subject to service)
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Retail discounts across hundreds of brands
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Travel, fashion, electronics, home and garden savings
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Gym and fitness discounts
Equal Opportunities Employer:
At Clinical Partners we are committed to creating an inclusive and diverse workplace. We believe that everyone deserves an equal opportunity to succeed, regardless of their background, race, gender, age, disability, sexual orientation, or any other characteristic. We welcome applications from all qualified candidates and strive to provide a supportive and respectful environment for all employees.
DBS Check Requirement:
Please note that this position requires a Disclosure and Barring Service (DBS) check as part of our commitment to safeguarding and ensuring the safety of our clients and staff. The successful candidate will be required to undergo a DBS check before commencing employment.
