Lead the development, refinement and implementation of brand strategy, annual brand plans and tactical plans for priority products within the UK & Ireland influenza portfolio.
Translate customer, market, competitor and business insights into clear strategic choices, differentiated positioning, customer engagement priorities and measurable action plans.
Own or co-own launch planning, lifecycle initiatives and key brand workstreams, ensuring alignment across cross-functional teams and delivery against agreed commercial objectives.
Lead the development of clear brand messages, campaign narratives, promotional materials and customer-facing assets in line with local positioning, market dynamics and compliance requirements.
Drive omnichannel customer engagement, including face-to-face, digital, CRM, email, webinars, congresses, meetings and other relevant channels.
Partner closely with Sales, Medical, Market Access, Regulatory, Supply, Commercial Excellence and other functions to ensure aligned planning, governance, execution and performance optimisation.
Manage agency partners and external suppliers to deliver high-quality outputs on time, within budget and in line with brand strategy.
Own budgets for responsible brands, campaigns or programmes, including resource allocation, tracking, ROI consideration and ongoing optimisation.
Monitor brand performance, customer response, market trends and competitor activity, using insights to recommend course corrections and growth opportunities.
Lead or support customer meetings, advisory boards, conferences, exhibitions, internal launch events and other engagement activities as required.
Challenge existing thinking, identify innovative opportunities and contribute to the broader marketing team’s capability, culture and ways of working.
Ensure all activities are delivered in line with relevant pharmaceutical governance, promotional review processes and the UK ABPI Code of Practice.
University degree or higher. Preferred: Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare or a related discipline.
Typically 6+ years’ relevant commercial experience, including substantial marketing experience within pharmaceuticals, vaccines, biotech, medical devices or another highly regulated healthcare environment.
Demonstrated experience leading brand strategy, brand planning, launch planning, campaign development, budget management, forecasting and demand management and cross-functional execution.
Strong understanding of the UK healthcare environment and the UK ABPI Code of Practice.
Proven ability to use market research, sales performance, customer insight and competitive intelligence to shape strategic recommendations and drive business decisions.
Experience managing agencies, senior stakeholders, governance processes and complex project timelines.
Strong communication, influencing and presentation skills, with the confidence to engage senior internal stakeholders and external partners.
Experience in vaccines, flu, market access, forecasting, omnichannel strategy or working with global/regional teams would be advantageous.
