Email Marketing Manager
Salary: £28,000 - £40,000
Location: Swansea (Remote First)
Setting sail in 2009, Cruise Nation has helped hundreds of thousands of travellers swap the
traditional land-based holidays for epic adventures at sea.. With expert, impartial advice and
unbeatable value, they make it easy for customers to build their dream cruise holiday. With over
200 destinations worldwide, Cruise Nation was the pioneer of the now-popular cruise & stay holiday
concept through its Smart Packages, where flights, stay and cruise are all packaged together with
exclusive prices you won’t find anywhere else. With these flexible, great-value deals, the brand is on
a mission to become the UK’s most trusted - and most affordable - cruise tour operator for travellers
of all ages.
As we continue to invest in our growth, we’re looking for an experienced email specialist who can
come onboard and support us on that journey!
As our Email Marketing Manager, you’ll take full ownership of the email channel and help us elevate
it to the next level. You’ll play a central role in driving engagement, customer retention, and revenue
through smarter targeting, stronger creative, and more personalised journeys.
Working closely with our digital and creative teams, you’ll be responsible for planning and delivering
the email marketing strategy, analysing campaign performance, and continuously optimising for
results. This is a great opportunity to make your mark in a business where email is a vital revenue
driver.
We’re looking for bright people who like to bring new ideas to the table. In return, you’ll be fully-
supported by an ambitious business that welcomes creativity and innovation!
Key Responsibilities
● Own the end-to-end delivery of email marketing campaigns - from planning and
segmentation to content, testing and reporting
● Develop automated and personalised email journeys to improve customer engagement and
conversion
● Work with the wider marketing team to align email with broader campaign activity,
promotions, and seasonal pushes
● Manage and grow the subscriber database, ensuring best-in-class data hygiene and GDPR
compliance● Analyse campaign results and report on key metrics such as open rate, CTR, conversion and
revenue impact
● Suggest and test new approaches to segmentation, subject lines, creative, and timing to
drive continuous improvement
● Collaborate with design, digital and commercial teams to ensure emails are visually
compelling and commercially effective
● Stay up-to-date with email marketing trends and tools, bringing new ideas and innovations
into the mix
Skills and Experience
● Proven experience delivering successful email marketing campaigns in a B2C environment
(ideally travel, leisure or retail)
● Hands-on experience with an email marketing platform (e.g. Mailchimp, Klaviyo, Dotdigital,
Salesforce, or similar)
● Solid understanding of segmentation, personalisation, and automated customer journeys
● Strong analytical skills - confident interpreting campaign results and making data-driven
decisions
● Comfortable working in a fast-paced environment with multiple concurrent campaigns
● Excellent written English and strong attention to detail
● Knowledge of GDPR and email marketing best practice
What’s in it for you?
● A key role in a growing business where email is a strategic priority
● Hybrid working and a collaborative, close-knit team
● Opportunity to shape the future of CRM and customer engagement at Cruise Nation
● Access to Perkbox, offering a range of employee perks, discounts, and wellbeing tools
● Pension Scheme and Private Medical Insurance to support your financial and physical
wellbeing following a successful probationary period
● Discounted holidays and travel perks
● Friendly and ambitious culture with plenty of room to grow
Pay: £28,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
- Work from home
Work Location: Hybrid remote in Llansamlet SA7 9LA
