Job Overview
We are seeking an energetic and strategic Paid / Organic Digital Marketing Manager with extensive experience in this field with a proven track record to lead our digital advertising and digital Organic / Social efforts to drive impactful results across multiple platforms. Experience and high level expertise in SEO and AI is also highly sought after and welcomed. In this role, you will develop, execute, and optimize paid and organic media campaigns that elevate brand visibility, generate quality leads, and maximize return on investment. Your expertise in media buying, PPC campaign management, organic digital media and analytics will be essential in crafting data-driven strategies that resonate with target audiences. Join us to harness the power of paid & organic media to accelerate our marketing success and connect with consumers in innovative ways.
Duties
- Plan, implement, and manage comprehensive paid media campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels.
- Conduct thorough audience research to identify target segments and tailor messaging for maximum engagement.
- Optimize campaigns continuously by analyzing performance metrics using tools like Google Analytics, Google Tag Manager, and DoubleClick to improve ROI.
- Manage media budgets effectively, ensuring efficient allocation of resources for PPC campaigns and social media advertising.
- Collaborate with creative teams to develop compelling ad content that aligns with campaign goals and brand voice.
- Monitor industry trends and platform updates to stay ahead of digital advertising innovations and best practices.
- Prepare detailed reports on campaign performance, insights, and recommendations for ongoing improvements.
Skills
- Proficiency in Google Ads (formerly AdWords) with a strong understanding of PPC campaign management principles.
- Experience managing social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, or Twitter.
- Knowledge of media buying strategies to negotiate ad placements and optimize ad spend.
- Familiarity with analytics tools including Google Analytics and Google Tag Manager for tracking conversions and user behavior.
- Strong understanding of SEO principles to complement paid media efforts and enhance overall marketing effectiveness.
- Ability to analyze data insights to refine targeting strategies and improve campaign outcomes.
- Excellent communication skills for collaborating with cross-functional teams and presenting campaign results clearly.
Join us as a Paid Media & Organic Digital Manager to shape innovative digital campaigns that captivate audiences, drive measurable results, and push the boundaries of modern marketing.
Pay: £35,000.00-£42,000.00 per year
Benefits:
Ability to commute/relocate:
- Watlington OX49: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What paid and organic digital marketing experience do you have that make you the perfect candidate for this role.
Education:
Experience:
- high level digital marketing : 8 years (required)
- Paid digital , SEO , AI , Organic : 8 years (required)
Language:
Work authorisation:
- United Kingdom (required)
Work Location: In person
