Job Summary
The Digital Media & Marketing Officer will be responsible for leading the organisation's digital communications, content creation and brand development across the Marcelona Group
The postholder will produce high-quality digital content that showcases the organisation's impact, promotes learner recruitment, supports community engagement and strengthens the Marcelona brand. They will manage the organisation's social media platforms, create professional graphic design and video content, maintain website updates and contribute to marketing campaigns that raise awareness of our education, football and community programmes.
This is a creative and varied role requiring excellent organisational skills, attention to detail and the ability to tell compelling stories through photography, videography, graphic design and digital marketing.
Key Duties and Responsibilities
Content Creation
- Produce high-quality photography, videography and digital content across education, football, community programmes and events.
- Plan, film, edit and publish engaging promotional videos, interviews and success stories.
- Ensure all content reflects the Marcelona brand and safeguarding standards.
Social Media Management
- Develop and deliver the organisation's social media strategy.
- Manage and grow all social media platforms through regular, engaging content.
- Monitor performance and identify opportunities to increase audience reach and engagement.
Graphic Design & Marketing
- Design professional marketing materials, including digital and print graphics.
- Support learner recruitment, fundraising, football and community campaigns.
- Maintain a consistent brand identity across all communications.
Website & Communications
- Maintain and update website content.
- Publish news, events and learner success stories.
- Support email marketing and digital communications.
Brand Development
- Promote the work the Marcelona Group and develop creative campaigns that increase awareness, engagement and recruitment.
Event Coverage
- Capture photography and video content at college activities, football fixtures, community events and promotional activities.
- Produce timely content for publication across digital platforms.
General Responsibilities
- Work collaboratively with colleagues and external partners.
- Comply with safeguarding, GDPR and organisational policies.
- Keep up to date with developments in digital media, marketing and creative technologies.
- Undertake any other duties appropriate to the role.
Key Performance Indicators (KPIs)
- Deliver a consistent programme of high-quality digital content.
- Increase social media engagement and audience growth.
- Enhance the Marcelona brand across all platforms.
- Increase learner enquiries and recruitment through digital marketing.
- Maintain accurate, engaging and up-to-date website content.
- Produce creative campaigns that demonstrate the impact of Marcelona's work.
Qualifications, Skills and Experience
Essential
- Level 3 qualification in Digital Media, Marketing, Graphic Design or a related subject, or equivalent relevant experience.
- Experience creating content for social media, including photography, videography and graphic design.
- Strong video editing and content creation skills.
- Excellent communication, organisational and time management skills.
- Proficient in Canva, Adobe Creative Suite or similar creative software.
- Experience managing social media platforms and website content.
Desirable
- Degree, CertHE, HNC or HND in a relevant subject.
- Experience working in education, sport or the charity sector.
- Knowledge of SEO, website management and digital marketing analytics.
- Full UK driving licence.
Pay: £32,000.00-£34,000.00 per year
Benefits:
- Company pension
- On-site parking
Education:
- A-Level or equivalent (preferred)
Work Location: In person
