Social Media Ads Manager
Please apply directly on the link to be considered:
http://higheredpartners.peoplehr.net/Pages/JobBoard/Opening.aspx?v=ddccfbdd-7eb8-4c21-a747-9ff75c236d7f
Meta Ads | LinkedIn Ads | Hybrid (St Albans) | Competitive Salary
Ready to take ownership of a seven-figure paid social budget?
Higher Education Partners (HEP) is one of the UK's leading online education businesses, partnering with 12 universities to deliver online Master's and Doctoral programmes to working professionals.
We're looking for an experienced Social Media Ads Manager to lead our paid social strategy across Meta and LinkedIn, managing substantial advertising budgets across multiple university partners and audiences.
This isn't a role focused solely on campaign execution. We're looking for someone who can think strategically about where budget should be invested, balance competing priorities across multiple stakeholders, and make data-driven decisions that drive both lead quality and business growth.
What You'll Be Doing
You'll take ownership of paid social performance across a portfolio of university partners, managing significant media spend and ensuring budgets are allocated effectively to maximise results.
Key responsibilities include:
- Managing large-scale Meta Ads campaigns across Facebook and Instagram
- Developing and optimising LinkedIn advertising campaigns targeting professional audiences
- Owning budget allocation and investment decisions across multiple university partner accounts
- Moving budget dynamically between campaigns, audiences, and partners based on performance and business priorities
- Building audience strategies using first-party data, CRM insights, and platform targeting tools
- Working closely with university stakeholders to understand enrolment targets and intake priorities
- Collaborating with analytics, CRM, content, and contact centre teams to improve lead quality and conversion performance
- Delivering clear reporting and strategic recommendations to senior stakeholders
- Identifying opportunities for growth, testing, and continuous improvement across paid social activity
Who We're Looking For
You'll be an experienced paid social specialist who understands that successful performance marketing is about more than optimising ads.
You'll have:
- 5+ years' experience managing paid social campaigns
- Strong hands-on expertise in Meta Ads Manager
- Experience managing significant annual advertising budgets (£2m+)
- Experience overseeing multiple accounts, brands, or clients simultaneously
- A proven ability to make strategic budget allocation decisions based on performance and commercial priorities
- Strong stakeholder management skills and confidence working with multiple internal and external partners
- Excellent analytical and reporting capabilities
- The ability to translate data into actionable recommendations
Desirable
- Experience with LinkedIn Ads
- Agency or multi-client environment experience
- Experience in lead generation, education, professional services, or similar sectors
- Exposure to GA4, CRM integrations, and attribution reporting
Why Join HEP?
- Take ownership of substantial paid social budgets with genuine influence over investment decisions
- Manage campaigns across 12 university partners and a diverse range of audiences
- Work in a strategic role where your recommendations directly influence business performance
- Join a collaborative marketing team with strong analytics, CRM, and content capabilities
- Help shape and grow HEP's paid social function
- Hybrid working based in St Albans
- Competitive salary and benefits package
If you're looking for a role where you can combine paid social expertise, commercial thinking, stakeholder management, and strategic budget ownership, we'd love to hear from you.
Apply today and help us connect thousands of professionals with life-changing educational opportunities.
HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.
Pay: £55,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free flu jabs
- Health & wellbeing programme
- On-site gym
- On-site parking
- Referral programme
- Sick pay
Ability to commute/relocate:
- St Albans AL1 3TF: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Will you require sponsorship now or in the future?
- Do you have 5+ years managing Meta Ads campaigns with meaningful budgets (£2m+ annually)?
- Do you have a strong understanding of Meta Ads Manager — campaign structures, objectives, bidding, and audience tools?
- Do you have experience with Meta Pixel, Conversions API, and consent mode configuration?
- Do you have experience managing multiple client accounts and overseeing significant advertising budgets, including budget allocation and optimisation across campaigns?
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in St Albans AL1 3TF
