We're looking for a Commercial Director to own revenue and new product growth, whilst maintaining brand and data integrity across our portfolio. This is a senior leadership role: you'll set the strategy alongside the Founders for growth and product, run sales and marketing as one commercial engine, and shape our expansion plans, including international growth.
You'll own the full customer acquisition strategy - sales, marketing, pricing and new building commercialisation - and make sure every building is filled, every deal is priced right, and every number we report is one we can trust. You'll reduce how much we rely on brokers by building direct demand, and you'll look at every building the way an owner would: rent, expenses, CAPEX and profit, not just the cost of the deal in front of you.
This role suits a senior operator who's comfortable setting strategy and rolling up their sleeves - someone who thrives in a fast-moving, entrepreneurial business and holds their team to a high standard.
Set the commercial growth strategy across the portfolio, spanning product, pricing and market expansion
Shape our international growth strategy with the CEO, identifying new markets, formats and product lines
Own data integrity across the commercial function - hold Senior Sales accountable for accurate data input and reporting, and set the standard for how we track pipeline, forecasts and performance
Use data to assess risk early and shape our response - on pricing, resourcing and where we invest next
Fill our buildings and expand our reach into new customer segments, reducing our reliance on brokers by building direct and partner-led demand
Sales & Revenue Leadership
Own portfolio occupancy, revenue and profitability targets
Build and run the sales strategy across every location
Lead, coach and performance-manage the sales team to maximise conversion and yield
Set pricing strategy, discount controls and revenue optimisation
Own pipeline management, forecasting accuracy and reporting
Build strong broker, agent and corporate relationships, while diversifying how deals reach us
Find new revenue streams - managed offices, enterprise accounts, partnerships, ancillary income
12+ years in senior sales or commercial leadership, ideally within flex workspace, hospitality or hotels, co-living, student accommodation, or wider property sectors; strong candidates from consultancy backgrounds also considered
A track record of delivering revenue growth across multi-site portfolios, ideally including international expansion
Direct experience running both sales and marketing functions, with a genuine brand and retention focus, not just lead generation
Strong commercial and financial acumen - comfortable building business cases and underwriting deals on the full economics of a building, not just the headline deal
A rigorous, data-driven approach: strong forecasting, reporting, and a track record of holding teams accountable for data quality
Experience launching new locations or assets from pre-marketing through to stabilisation
A commercial mindset shaped by markets where brand, retention and customer experience drive value
Confident operating at both strategic and hands-on levels
Excellent stakeholder management skills, with board and exec-level exposure
Personal Attributes
Entrepreneurial and action-oriented
Commercially sharp, with strong deal instincts and a whole-building view of value
Comfortable with ambiguity and fast decision-making
An inspiring leader who builds strong teams
Customer-obsessed, with a growth mindset
