Marketing Assistant
£26,500 - £29,000
Full-time, Monday to Friday
Hybrid Working
Devon/Cornwall Based
Fantastic opportunity to join a growing family business with a hybrid working role!
Coast and Country Parks is an award-winning, family-run business, offering scenic holiday parks across Somerset, Devon and Cornwall . We’re expanding our marketing team and are looking for an organised and proactive Marketing Assistant to support the Marketing Manager in the day-to-day running of marketing operations.
This is a diverse role combining digital marketing, content creation, campaign coordination, and administrative support. It’s ideal for someone creative, organised, self-motivated, and genuinely passionate about tourism, travel, and the great outdoors!
Key Responsibilities (not limited to):
Email Marketing & CRM
- Create and schedule campaigns and newsletters via Mailchimp
- Develop automated customer journeys and manage segmented mailing lists (GDPR compliant)
- Monitor email marketing performance and support ongoing improvements
- Create and distribute customer surveys; summarise feedback for marketing decisions
Website, App & CMS Management
- Update and maintain website, app, and CMS content
- Manage and update listings across our website, Marketplace, and Rightmove
- Optimise copywriting for SEO, ensuring consistent tone and messaging
- Proactively refresh blogs, event pages, and seasonal content
- Assist with booking system and CMS familiarity
Graphic Design & Administrative Support
- Ensure all content is accurate, engaging, and reflects current offers/availability
- Organise & build on existing marketing assets and templates
- Provide ad hoc support for social media and admin tasks as needed.
- Assist with graphic design across branded materials (posters, signage, etc.)
Content Creation & Campaign Ideas
- Assist the Marketing Manager with photography and content creation
- Support planning and delivery of seasonal campaigns, socials and promotions
- Stay on top of social media trends and suggest ideas to keep content fresh and relevant
- Assist with creating engaging content across multiple platforms, including YouTube, TikTok reels and short-form content.
Ideal Candidate:
- Organised, detail-focused, and self-motivated
- A strong communicator with excellent written English
- Comfortable working across a variety of digital tools and platforms.
- Able to manage multiple tasks and deadlines efficiently
- Genuinely interested in tourism, travel, and the great outdoors
- Creative and Collaborative
Skills & Experience:
- Previous experience in a marketing, administrative, or communications role
- Familiarity with Mailchimp or similar email marketing platforms
- Experience using website CMS systems; basic SEO knowledge desirable
- Social media savvy.
- Confident with Microsoft Office and/or Google Workspace
- Knowledge of the Cornwall and Devon regions is a bonus
If you think this could be the right role, or you would like to find out more, please apply or contact [email protected]
We look forward to hearing from you!
Links to our online brochure and social media pages are on the next page:
Facebook
https://www.facebook.com/CoastandCountryParks
https://www.facebook.com/lynmouthholidayretreat/
Instagram
@coastandcountryparks
@lynmouthholidayretreat
You can find out more about us and our parks by downloading the brochure here: https://coastandcountryparks.co.uk/download-brochure/
Job Type: Full-time
Pay: £26,500.00-£29,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Work from home
Work Location: Hybrid remote in Saltash PL12 4RW
