Zenith International is seeking a Programmatic Business Director to lead a team of programmatic experts managing several high-profile accounts. In this leadership role, the Business Director will be responsible for guiding strategic account direction, increasing revenue opportunities, overseeing team operations, fostering team growth, and delivering exceptional client outcomes. Additionally, the role involves promoting the adoption of Publicis programmatic solutions and contributing to the broader learning and development of the programmatic team through individual projects.
We have established a dedicated programmatic team within Zenith Performance. Starting with just 2 people five years ago, it now comprises 40 members in the UK and an additional 80 in India and LATAM combined. The team supports all aspects of the programmatic service layer, from strategy and planning to activation and reporting. While involved in campaign activation for a selection of high-profile Zenith clients, the team extends beyond these tasks, addressing ongoing project support of a strategic nature across various industry topics and services.
-
Increase the capabilities of your team and individual skillsets
-
Expand opportunities to promote Publicis products and services while leading client strategy initiatives
-
Support team development and provide learning opportunities. Conduct one-on-one career development sessions and manage the appraisal process
-
Identify and pursue revenue growth across your client portfolio
-
Collaborate with Directors to design strategic roadmaps and implement innovative programmatic strategies
-
Define and implement efficient team processes to streamline tasks
-
Lead a group of programmatic experts to explore new subject area possibilities, create testing frameworks, and communicate results
-
Deliver thought leadership and perspectives on industry topics, sharing insights with the wider agency
-
Cultivate a strong team ethos and exhibit focused, positive leadership
-
Experience in managing a varied client portfolio across brand and performance objectives
-
Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important
-
Excellent knowledge of the digital media ecosystem, measurement, technology & wider digital channels
