Full-time · £27,000-£33,000 DOE · Remote (UK) · Direct to founder
We're a UK supplements brand doing seven figures a year across Amazon, TikTok Shop and Shopify. TikTok and creators are our growth engine, and you'll be one of our first in-house hires in that expansion - working directly with the founder, alongside our agencies and graphics team.
What you'll do:
· Video creative comes first: research what's winning on TikTok in our niche, write scripts and hooks, brief our affiliates and paid UGC creators, and keep a running log of every angle we've tried - what worked, what didn't, and why.
· Find and manage TikTok creators and affiliates: ~50 outreach touches a day, with our affiliate platform (Cruva) automating the sequences, check-ins and tracking so your time goes on real conversations.
· Build close relationships with our top and retained affiliates and keep them posting consistently.
· Run sample logistics, briefs and follow-ups; manage our TikTok Shop presence and community comments/DMs; first-line customer service with templates (~an hour a day).
What we're looking for:
· TikTok-native: you know what's trending before we do and can explain why a video worked.
· A fast, warm writer - most of this job is messages people actually reply to, and scripts creators actually want to film.
· A student of ads: you can dissect why a video works and copy the mechanics, not the surface.
· Able to make content, not just plan it - CapCut level is fine; done beats perfect.
· Organised and self-managing - real ownership from week one.
Strong plus: experience with TikTok Shop advertising (GMV Max or ads on top of it).
Nice to have: comfortable on camera; interest in health and wellness.
Not required: a degree, agency experience, or years in post - energy and instinct, we train the rest. (Meta/Google ads are not this role.)
How to apply: send a short note (no formal CV necessary) with 1) one TikTok or ad you think is brilliant for a product brand and 3-4 sentences on WHY it works (hook, structure, angle); 2) something you've made - a video, a graphic, anything.
Pay: £27,000.00-£33,000.00 per year
Work Location: Remote
