We’re Vilgain - a European food and lifestyle brand built on clean ingredients, uncompromising quality, and products that actually make sense. We’ve built a loyal following across Central Europe and now we’re bringing that same energy to the UK.
We’re looking for an Area Manager to take ownership of our first UK stores - their results, standards, and growth. But this isn’t just a management role. We want someone who will help us build UK retail from scratch, grow with the expansion, and take on broader market responsibility over time - with a clear path towards Country Manager for the UK. What matters is the ambition, the mindset, and the drive to grow with us as we expand across London and beyond.
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Own the performance and profitability of your stores - revenue, margins, staffing costs, inventory, and operational expenses.
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Proactively identify opportunities to grow sales, improve processes, and optimize costs.
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Plan and evaluate KPIs, work with data, and deliver regular performance reports.
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Lead and develop Store Managers through coaching, feedback, and personal development plans.
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Identify talent across your stores and build a systematic approach to their growth.
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Ensure operational quality and customer experience consistently meet brand standards.
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Oversee visual merchandising, cleanliness, replenishment, and process compliance.
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Take ownership of inventory results and drive loss reduction across your area.
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Act as a key partner on retail projects - from planning through to launch.
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Support new store openings - staffing, training, and operational preparation.
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Serve as the link between HQ and stores, cascading priorities and changes effectively.
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Collaborate cross-functionally with buying, marketing, HR, logistics, and expansion teams.
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Ensure compliance with internal policies, health & safety, hygiene, and operational standards.
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Represent the brand and foster a positive, high-performing team culture.
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Experience in retail management - whether you’ve run one store brilliantly or managed multiple sites, we’re open to both.
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Strong commercial acumen - you’re comfortable with P&L, KPIs, and data-driven decision-making.
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A natural people leader who develops others and builds trust quickly.
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Highly organized, able to manage multiple priorities across locations.
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Hands-on and field-oriented - you lead from the front, not from a desk.
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Based in London or willing to relocate - this role is London-based.
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Driving licence (category B) and willingness to travel as the business grows.
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Passion for health, food, and the Vilgain brand is a big plus.
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A rare chance to be part of a brand’s very first chapter in the UK market.
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A role that grows with you - start with one store, build towards leading the whole UK market.
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Competitive compensation and employee benefits including discounts on Vilgain products.
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A tight-knit, ambitious team that moves fast and gets things done.
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Monthly credits and employee discounts on Vilgain products.
