Acquisition Manager
Location: Manchester (Hybrid, 1 day a week in office)
Reports to: Head of Performance
Level: Manager
Salary: £42,500 PA
Employment Type: Full-time, Permanent
About the Role
One of our favourite clients is looking for an ambitious Acquisition Manager to lead the strategy and delivery of customer acquisition campaigns, driving sustainable growth through a mix of performance marketing, CRM, brand activity and digital optimisation.
This is a fantastic opportunity for a commercially minded marketer who enjoys balancing brand-building with performance marketing , using data and insight to shape campaigns that deliver measurable results. You'll work across paid media, CRM, search, social and influencer activity, while managing external agency partners and leading a small internal team.
If you enjoy combining strategic thinking with hands-on campaign management and are passionate about continuous optimisation, this could be the ideal next step.
Key Responsibilities
Acquisition Strategy
✅ Own the customer acquisition strategy, driving sustainable growth across multiple products and services.
✅ Plan, forecast and optimise marketing budgets to maximise performance and return on investment.
✅ Work closely with digital agency partners to deliver high-performing Paid Search and Paid Social campaigns.
✅ Oversee acquisition activity from planning through to optimisation, ensuring campaigns remain on track against budgets and KPIs.
CRM, Search & Digital Marketing
✅ Lead CRM strategy, including audience segmentation, automation and customer journeys to increase engagement and conversions.
✅ Support the continued growth of organic traffic, working with agency partners to improve visibility across search and emerging AI-driven discovery platforms.
✅ Collaborate with digital experience teams to improve website performance and conversion rates through testing and optimisation.
Reporting & Insight
✅ Monitor campaign performance and turn data into meaningful insights and recommendations.
✅ Deliver regular reporting on campaign performance, highlighting opportunities, risks and areas for optimisation.
✅ Use customer and market insight to shape future acquisition strategies and improve campaign effectiveness.
Brand & Campaign Development
✅ Deliver brand-led acquisition campaigns that balance long-term awareness with short-term commercial performance.
✅ Work closely with Brand and Content teams to ensure messaging is consistent and aligned across all acquisition channels.
✅ Measure brand performance and continually refine campaigns based on insight and results.
Leadership & Collaboration
✅ Lead and support a small marketing team, providing coaching, guidance and development.
✅ Build strong relationships across internal teams and external agency partners.
✅ Champion a culture of continuous improvement, innovation and collaboration.
What We're Looking For
✅ Experience leading multi-channel acquisition campaigns within a marketing environment.
✅ Strong understanding of performance marketing, including Paid Search, Paid Social, CRM and digital acquisition.
✅ Experience managing external agencies and collaborating with internal stakeholders.
✅ Strong analytical skills with the ability to translate data into commercial recommendations.
✅ Experience managing budgets, forecasting performance and optimising marketing spend.
✅ Confident leading projects, influencing stakeholders and managing competing priorities.
About You
✅ You're commercially minded and passionate about delivering measurable growth.
✅ You enjoy balancing brand marketing with performance-driven acquisition.
✅ You're analytical, naturally curious and always looking for opportunities to improve results.
✅ You're collaborative, proactive and confident managing both people and agency partners.
✅ You thrive in a fast-paced environment where innovation and continuous improvement are encouraged.
Perks and Benefits
✔ 25 days AL increasing to 26 on 3 years’ service, 27 days on 5 and 28 on 7
✔ Additional annual day off for your birthday
✔ Salary Sacrifice Pension scheme
✔ Life assurance
✔ Cash plan health and wellbeing benefit including EAP and counselling service
✔ Company sick pay
✔ Cycle purchase loans, season tickets loans and interest free staff loans
✔ Non contractual annual bonus scheme relating to individual and organisational performance
Ready to drive customer growth?
If you're an experienced acquisition or digital marketing professional looking to take ownership of a high-impact marketing function, we'd love to hear from you.
Apply today!
