Your adventure is Musto’s challenge. We engineer technical clothing to help you perform at your peak. Built on 60 years of engineering cutting-edge performance apparel, we are the world’s leading sailing brand. We use the same fabric technology that protects our ocean racers to keep you dry and comfortable for any outdoor activity. As a sports brand Musto encourages a winning mentality, aligned on common goals with a ‘can do’ attitude. There is a distinct fanaticism for excellence and attention to detail driving through the business which is as evident in the design and construction of technical product, as it is in the aspirations and approach of the wider business functions. Musto is an equal opportunities employer.
We are seeking 1 x Assistant Store Manager (40 Hours) to join a relaxed and friendly team in our Gunwharf Quays Store. Being part of a premium technical apparel brand, competitive salary, product training will be provided and generous staff discount and uniform allowance.
Specific responsibilities will include:
Customer Service
- Lead by example in delivering exceptional, personalised customer service and actively engage with customers on the sales floor. Provide professional support with escalated queries and complaints.
- Role model service programme techniques and ensure consistent adoption across the team.
- Create a welcoming, premium in-store experience that reflects Musto’s performance heritage and lifestyle positioning.
- Ensure every team member delivers an outstanding customer experience through regular feedback, coaching and performance conversations.
- Use customer feedback, service KPIs and reviews to drive continuous improvement in service standards.
- Coach the store team in the application of policies, procedures and service guidelines.
- Set daily and weekly objectives, follow up on performance and support individual development plans.
- Partner with the Store Manager to manage performance through regular feedback, coaching plans and succession planning.
- Organise and deliver regular team training sessions covering product knowledge, premium selling skills, merchandising, inventory control, loss prevention and store operations. Maintain and deliver the store training calendar.
- Support onboarding and development of new starters to ensure they become confident brand ambassadors quickly.
- Drive product storytelling and technical product knowledge to support premium selling and customer confidence.
- Assist with recruitment and selection of store team members, ensuring a fair, inclusive and consistent process aligned to Helly Hansen / Musto standards.
Sales floor and operational standards
- Support staff scheduling to ensure optimal service coverage aligned to trading patterns and commercial priorities.
- Use footfall data and trading insights to plan rotas that maximise conversion and sales performance.
- Act as Manager on Duty, directing daily operations, driving performance and motivating the team.
- Take responsibility for opening and closing the store in line with company policies and procedures.
- Deputise for the Store Manager when required, ensuring continuity of leadership and store standards.
- Support the Store Manager in delivering Health & Safety and Loss Prevention standards.
- Manage daily communication and implementation of the Store Business Plan and KPIs.
- Drive a performance culture by using KPIs (conversion, ATV, UPT, margins, budgets) to coach and motivate the team,
- Monitor performance against budgets to support accurate forecasting and effective cost control.
- Coach and manage in-store visual merchandising to ensure premium presentation in line with Musto VM guidelines.
- Take ownership of store standards and visual impact, creating a commercial and inspiring retail environment.
- Ensure excellent stock availability and replenishment to minimise lost sales and ensure correct RFID stock takes (weekly/biweekly).
- Provide sales insights and customer feedback to the Store Manager to influence future buying and range decisions.
Projects
- Support and lead store meetings to communicate business priorities and provide a forum for training and engagement.
- Communicate clearly with Musto/Helly Hansen HQ, Regional Management, Centre Management and Head Office functions when required.
- Support and lead Pop-Ups, traffic-driving initiatives, in-store events including Partnership & corporate projects as required.
- Support & engage with local marketing activity and community engagement to drive footfall and brand awareness.
- Contribute ideas and innovation to improve customer experience and commercial performance.
The ideal candidate would have:
- Experience in retail clothing store-based role (Essential)
- Experience in Management (Essential)
- Have a good understanding of what constitutes great customer service
- Be aware of common retail Key Performance Indicators (KPIs)
- Be driven to seek continuous improvement and be the best in the business
- Take pride in everything they do and be keen to work to consistently high standards
- Be familiar with word processing and spreadsheet software (e.g. Microsoft Word and Excel and cloud based POS systems)
- An interest in sports and/or outdoor pursuits would be beneficial but not necessary.
This role will require the successful applicant to work some weekends and bank holidays on a variable shift pattern.
Benefits:
- Additional leave
- Cycle to work scheme
- Employee discount
- Sick pay
- Store discount
- Opportunity to grow your retail leadership career within a premium global brand
- Structured development, training and career progression opportunities
- Be part of a performance-led, people-first culture
Job Types: Full-time, Permanent
Pay: £13.96 per hour
Benefits:
- Company pension
- Employee discount
- Sick pay
- Store discount
Experience:
- Supervisory: 1 year (preferred)
Work authorisation:
- United Kingdom (preferred)
Work Location: In person
