Job ID: 15492
Alternate Locations: Germany-Hamburg-Hamburg; Germany-Lower Saxony-Zeven; United Kingdom-England-London
Regional Marketing Manager – NUK, Graco
Location: Zeven or Hamburg, DE, or London (Hammersmith), UK
Reports to: Senior Manager, Regional Marketing
Contract type: Permanent
Deadline for internal applications: 2 July 2026
Your Role & Team in a Nutshell
As a Regional Marketing Manager, you will play a key role in growing our brands NUK, Tigex, Baby Jogger, Aprica, Graco and Billy Boy across EMEA and APAC. You will turn global strategies into clear regional plans that connect with consumers, strengthen our presence in the market and drive growth. Working closely with local marketing teams, you will help shape how our brands show up in each market, ensuring plans are clear, relevant and delivered effectively.
This is an independent, hands-on role where you will take ownership of delivering innovation and brand plans across the regions. You will work closely with global and local teams, acting as the main point of contact to make sure plans are clear and delivered effectively. Success in this role comes from understanding consumers, making confident decisions and taking a proactive, self-driven approach to getting things done.
We will help you achieve your goals and develop by providing regular feedback and access to training courses.
Your Key Responsibilities
Strategy
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Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full.
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Define distribution strategies, including merchandising and channel assortment, and translate strategic priorities into clear execution roadmaps, proactively challenging risks and misalignment.
Insights and Data
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Build strong knowledge of categories, target consumers and competitors to guide decision-making using internal and external insights.
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Analyse market and execution performance, using data to set priorities, improve effectiveness and drive timely corrective actions.
Product Development (Innovation and Portfolio Execution)
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Own the regional deployment of innovation and influence pipeline priorities to support effective execution and growth.
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Lead portfolio lifecycle management, ensuring markets are launch-ready and equipped with the right materials, timing and execution standards.
Brand Communication (In-market Excellence)
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Ensure consistent, high-quality brand communication across all Baby brands in the region.
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Support local teams in adapting communications to market needs while protecting brand equity, and act as a quality gate for messaging and execution.
Pricing
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Use shopper insights and market data to shape pricing strategies, guardrails and product configurations to maximise value.
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Lead pricing audits and support accurate in-market execution, identifying risks and key promotional opportunities with local teams.
Market Enablement
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Act as the primary regional contact for local marketing teams, ensuring alignment and accountability for delivering regional strategy and innovation priorities.
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Establish effective ways of working, supporting prioritisation, capability development and continuous improvement in execution quality.
What You'll Need
Minimum:
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Degree in Marketing, Business or a related field, with experience in international or multi-market marketing roles in consumer goods or lifestyle brands.
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Strong commercial understanding, including building business cases and working with P&L, alongside experience in pricing and product range management.
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Experience in product development and launches, including adapting global campaigns for local markets while maintaining brand consistency.
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Proven track record of delivering results and driving growth in a fast-paced environment, with a good understanding of compliance requirements.
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Fluent in English and German, both written and spoken
Your Advantage:
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Strong analytical skills, using data and insights to understand performance and identify growth opportunities.
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Able to work across multiple markets, influencing stakeholders and setting clear priorities in a complex environment.
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Additional European language skills are a plus
Are you interested?
If so, please click on “Apply Now” on this site and upload your CV in English.
If you missed the deadline or have any questions about the position, applying or making a referral please contact TA Recruiter Sylwia Postle at
[email protected].
We’re looking forward to your application!
