About Yeti Eats Ltd
At Yeti Eats Ltd, we bring authentic, bold, and delicious Nepalese street food to the masses! Operating from our modern, custom-built airstream trailer at Fort Shopping Park, we have built a loyal following and a strong regional reputation.
We are entering a major growth phase! With the launch of our new online catering platform and a massive brand overhaul & expansion scheduled for next year, we are scaling from a premier retail hot-spot into a leading regional catering and culinary brand.
Position Overview
We are looking for a high-caliber, analytical, and proactive Business Sales Executive holding an MSc degree to lead our sales and business development engine.
You will leverage our premium mobile asset, strong local reputation, and digital catering platform to secure high-value corporate accounts, lucrative catering bookings, and major festival placements. As we expand our brand next year, you will play a key strategic role in pitching to enterprise clients, commercial venues, and event partners.
Key Responsibilities
- Catering Sales & Lead Conversion: Rapidly convert inbound catering leads generated through our new website into signed corporate and private bookings.
- Field Sales & Corporate Outreach: Travel to surrounding businesses, office parks, and venues across the West Midlands to pitch corporate lunches, private functions, and event catering.
- Event Acquisition & Pitching: Secure lucrative spots at high-footfall street food markets, weddings, private celebrations, and major regional festivals.
- Strategic Expansion: Work alongside the Founder to analyze market data, build prospective client pipelines, and pitch our expanding brand identity to commercial partners and venue operators.
- Pipeline Management & Reporting: Manage client inquiries, prepare data-backed catering proposals, negotiate pricing, and maintain CRM metrics to hit monthly targets.
Key Requirements & Qualifications
- Education: Minimum of an MSc (Master of Science) degree in Business Administration, Marketing, Management, Economics, Strategy, or a related field.
- Driving Requirement: Full, valid UK Driver’s License with access to a reliable vehicle for client visits and site assessments (ability/experience towing or managing trailer logistics is a major advantage).
- Sales Track Record: Proven success in B2B sales, corporate catering sales, or event acquisition (hospitality/food service experience is highly valued).
- Hunter Mentality: Driven, self-motivated, and eager to prospect new business through cold calls, field visits, and strategic networking.
- Analytical & Digital Savvy: Highly comfortable working with sales analytics, digital pitch decks, CRM tools, and web-based lead systems.
- Strong Communicator: Outstanding presentation, pitching, and negotiation skills with executive-level communication abilities.
- Passion for Street Food: Authentic enthusiasm for Nepalese cuisine and food culture.
What We Offer
- Competitive Earnings: Base salary + an uncapped, performance-driven commission structure (huge earning potential as catering grows).
- Strategic Leadership Role: Direct involvement in scaling the company through a major brand transformation over the next 12+ months.
- Work Flexibility: Hybrid setup combining on-site presence at Fort Shopping Park, field client visits, and remote working.
- Perks: Free, delicious Nepalese meals on shift at our flagship food trailer!
Pay: £36,700.00-£37,500.00 per year
Benefits:
- Company pension
- Employee discount
- Referral programme
- Sick pay
Work Location: In person
