Robin Birley Holdings Ltd is a Hospitality & Leisure group dedicated to providing world-class quality service, products, and experience to our members and customers.
Established in 2012 by Robin Birley, the group's flagship business is 5 Hertford Street, a private member's club located in Mayfair, London. At the core of the club’s philosophy, is the Birley family’s traditions of style and elegance with a team that consistently delivers personal exceptional service to the club's members and their guests. 5 Hertford Street comprises five floors that accommodate Loulou’s nightclub, four restaurants, four bars, a private dining room, cigar shop, a courtyard, and a roof terrace.
Established in 2018, Oswald’s, also based in Mayfair, London, is the other social club in the group’s current portfolio. Boasting 2 outstanding restaurants, Oswald’s real focus is on true wine lovers. The club offers members world-class dining and access to the world's best and most exclusive wines.
In March 2025, our newest social club Maxime’s opened on the Upper East Side in New York, housing 3 restaurants and 2 bars. Other group businesses include Birley Sandwiches, comprising 9 stores across the City and Canary Wharf, and Birley Bakery also with 2 stores in London and 1 new site in New York
We are now seeking a Membership Insight and Analytics Manager to join our Membership team at our Head Office in Mayfair.
Why work with us?
- Salary between £65k-£75k per annum
- 33 days holiday per year (including bank holidays)
- Private medical + dental insurance with BUPA.
- Monthly well-being days with our in-house Masseuse, Reflexologist, and Chiropodist.
- Employee Assistance Programme
- Online retail discounts with Edenred
- Eyecare & glasses vouchers.
- Freshly prepared meals whilst working.
- And more!
Working Hours:
- Monday- Friday 9am – 6pm
- The club is closed on Sundays, Bank Holidays and throughout Christmas each year
Key Responsibilities:
- Lead the use of member data and insights to support business growth and commercial decision-making.
- Improve data quality and customer intelligence, creating a trusted single view of the member across the Group.
- Analyse acquisition, retention, engagement, spend, and lifetime value to identify growth opportunities.
- Develop forecasting, segmentation, and reporting to support membership growth, pricing, and strategic planning.
- Translate complex data into clear, actionable insights that support senior decision-making.
What are we looking for?
- Around 5 years' experience in commercial analytics, business intelligence, or data insight roles.
- Strong understanding of customer, membership, or subscription-based business models.
- Experience within a consumer-facing organisation, ideally in a membership or subscription-led environment.
- Advanced Excel skills, including forecasting, modelling, and performance reporting.
- Experience working with commercial data across enterprise platforms, ideally Salesforce.
- Commercially minded, with the ability to translate complex data into clear, actionable insights.
- Strong stakeholder management skills, with the confidence to influence teams across commercial, finance, and technology functions.
- Hands-on analytical capability with a proactive, self-starter mindset.
- Proficiency in data analytics and visualisation tools, including Power BI and Python.
