About Us
Elite Dance Centre is one of Essex's leading dance schools, teaching over 400 children aged 18 months to 18 years across Ballet, Tap, Modern, Acro, Street, Contemporary and Musical Theatre.
As we prepare for the next stage of growth and the launch of our new premises, we are looking for a Marketing & Growth Manager to help drive student recruitment, increase enquiries and support the continued growth of our business.
This is not a social media content creation role. We already have a team member responsible for creating content. We are looking for someone who can lead marketing strategy, manage campaigns and generate measurable growth.
The Role
You will take ownership of our marketing activity, creating and implementing campaigns that drive enquiries, trials and enrolments.
You will work closely with the Director and our content creator to ensure marketing efforts are aligned with business objectives and deliver results.
Responsibilities
- Create and manage marketing campaigns to increase student enrolment
- Develop annual and seasonal marketing plans
- Manage Meta (Facebook and Instagram) advertising campaigns
- Oversee email marketing and customer nurture campaigns
- Develop referral, retention and reactivation campaigns
- Build relationships with local schools, nurseries and community organisations
- Analyse marketing performance and provide monthly reports
- Track enquiries, trials, conversions and return on investment
- Brief and guide our content creator on campaign requirements
- Identify opportunities to increase awareness and generate new leads
About You
You are commercially minded and understand how to turn marketing activity into enquiries and customers.
You may have experience working with:
- Children's activity providers
- Dance schools
- Theatre schools
- Gymnastics clubs
- Sports clubs
- Family-focused businesses
Or you may have experience delivering successful local marketing campaigns in another sector.
Essential Skills
- Marketing campaign planning and execution
- Meta advertising experience
- Email marketing experience
- Strong communication skills
- Ability to analyse data and make informed decisions
- Highly organised and self-motivated
Success in This Role
Within your first 12 months, you will help us:
- Increase student enrolment
- Generate a consistent flow of enquiries
- Support the growth of our new premises
- Improve enquiry-to-enrolment conversion rates
- Create sustainable marketing systems that support long-term growth
To Apply
Please tell us about a marketing campaign you have personally managed that delivered measurable results. Include:
- The objective
- What you did
- The outcome achieved
Pay: £25.00-£35.00 per hour
Benefits:
Work Location: Hybrid remote in Laindon Park
