We're a wholesaler. We supply fragrance, lifestyle products and vaping products to independent retailers, convenience stores and salons across the UK, and we also sell direct to consumers through eBay.
Both sides of that have grown on word of mouth and repeat orders rather than any actual marketing. That's now changing. We're expanding into retail, building our own brands rather than only distributing other people's, and putting real effort into promoting them online. We want one person to own that.
What you'd be doing
Winning trade customers. Working out which retailers we should be supplying and aren't. Building the campaigns that reach them — trade email, LinkedIn, directories, whatever turns out to work. Putting together the line sheets, catalogues and pitch material our sales side currently improvises.
Understanding the market. Proper research rather than guesswork: which lines are moving, what our trade customers are reordering, what competitors are pricing at, where the gaps in the range are. Then turning that into recommendations about what we stock and what we push.
Running the eBay channel. Listings, product copy, photography briefs, pricing, promotions on the categories where promotion is permitted. Watching what converts and what sits. If it goes well, extending onto Amazon and our own site.
Building our own brands. This is the part we're most serious about. We're moving from distributing other people's products to developing our own lines, and that means everything from working out who a brand is for and what it stands for, through naming, packaging and positioning, to launching it and getting it in front of people. You'd brief the design work and own how each brand shows up online.
The retail push. As we move beyond wholesale into selling retail ourselves, you'd shape how that's marketed — the customer we're going after, the channels that reach them, the campaigns that bring them in. Website content, social presence, the basics of looking like a business people want to buy from.
You'd brief designers and content people, track what each channel returns, and tell us honestly when something isn't working.
A note on the vaping range
UK law restricts how vaping and nicotine products can be marketed, and the rules tighten significantly from June 2027. Work on that part of the range stays within what's permitted — factual product information, trade communications, listings, compliance and age verification — not consumer promotional campaigns. The fragrance and lifestyle lines are where most of the campaign work sits. Experience in a regulated category is genuinely useful here; if you don't have it, you'll need to get across the rules quickly.
Who we're after
A couple of years in marketing or ecommerce somewhere real. You've run campaigns and can tell us what actually happened, including the ones that didn't work.
Comfortable with numbers — you can look at sales data or ad performance and work out whether something paid for itself.
You can write clearly and quickly, in plain English.
Useful: eBay Seller Hub or marketplace experience, B2B or wholesale background, retail and FMCG, Shopify, Google Analytics, Meta Ads Manager. A marketing degree or CIM is a plus but we care more about what you've shipped.
What you get
£33,500 or more depending on experience.
28 days' holiday including bank holidays.
Hybrid working — three days a week from home once you're settled in.
Training budget, including product training support if you want it.
Small team — you'll be making the decisions on this, not waiting for sign-off on every one.
Applying
Apply through Indeed with your CV and a few lines about something you've marketed or sold online: what you did and what came of it.
Shortlisted candidates will be asked to put together a short marketing plan — how you'd approach growing our online presence across the trade and eBay sides of the business, and where you'd spend the first three months. Keep it to a couple of pages; we're interested in your thinking, not a polished deck. We'll send over some background on the business and the ranges so you're not working blind, and we'll discuss it at interview.
We read everything and reply within five working days either way.
Fly Vape Ltd is an equal opportunities employer.
Pay: £33,500.00 per year
Benefits:
- Casual dress
- Employee discount
- Free parking
- Work from home
Work Location: Hybrid remote in Cheetham Hill M8 8EG
