LADbible Group is one of the world's most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech - are some of the most recognised and culturally relevant on the internet.
YouTube is one of our biggest growth engines, home to some of the most distinctive channels, including LADbible Entertainment, LADbible Stories and SPORTbible. From working with the world's biggest creators and A-list talent on hit formats like Snack Wars, to powerful storytelling through series such as Minutes With and Honesty Box, we've become one of the most exciting and influential players in the industry.
Our YouTube team is growing, and we are on the proactive lookout for a Content Strategist. The Content Strategist owns the brief behind every format — turning audience and platform insight into the thumbnail, structure and casting decisions made before a single frame is shot, and shaping formats all the way from first pilot through to franchise.
What the opportunity looks like
Format Briefing - Own the thumbnail-first brief for every commission — concept and working title agreed before a frame is shot, and structure designed to escalate viewer attention across the episode, so distribution insight shapes the content from day one, not after the edit.
Skills and experience we'd like you to have
Content strategy background - Proven experience in content strategy, commissioning or format development, ideally within YouTube, social video or digital publishing.
Platform fluency - Strong understanding of YouTube performance metrics — AVD, CTR, retention curves — and how they translate into a production brief, not just a report.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
