Head of Marketing
The Converters Home Improvement Group
Salary: £40,000 – £45,000 + Performance Bonus
Location: Dunfermline, Fife
Job Type: Full-Time
Lead the Growth of Scotland’s Most Ambitious Home Improvement Group
The Converters Home Improvement Group is one of Scotland’s fastest-growing home improvement businesses, operating multiple specialist brands including:
- The Conservatory Converters
- The Garage Converters
- Garden 2 Room
- Media Walls Scotland
- The Blind & Shutter Company Scotland
- NEW The Window & Door Converters
- NEW The Home Extension Company
- Trailblazing Digital
With ambitious plans to become Scotland’s leading home improvement group, we’re seeking an exceptional Head of Marketing to lead our growth strategy, increase revenues, and drive customer acquisition across all brands.
This is a senior leadership position reporting directly to the Group Directors and management team, offers the opportunity to play a key role in shaping the future of a rapidly expanding business.
The Opportunity
We’re looking for a commercially minded leader who understands both digital and offline marketing and can create a seamless customer journey from lead generation through to conversion and customer retention.
You’ll be responsible for building and managing our marketing functions, increasing lead volumes, improving conversion rates, developing reporting systems, and driving overall revenue growth.
This role would suit someone with experience in home improvements, construction, property, retail, direct-to-consumer sales, or a fast-paced growth business.
Key Responsibilities
Marketing Leadership
- Develop and execute group-wide marketing strategies
- Oversee lead generation campaigns across Meta, Google, SEO, email and traditional media
- Manage and report on marketing budgets and return on investment
- Work closely with external agencies and our internal marketing team
- Improve brand awareness across Scotland
- Drive customer acquisition and retention strategies
- Analyse marketing performance and customer data
- Launch and grow new brands within the group
Strategic Leadership
- Work directly with Directors and our management team to shape business growth plans
- Identify new market opportunities and revenue streams
- Help Implement CRM and reporting systems
- Support Development of marketing dashboards
- Drive innovation, automation and AI adoption
What We’re Looking For
Essential
- Proven experience managing marketing campaigns and budgets
- Strong commercial and financial awareness
- Experience managing KPIs and performance reporting
- Exceptional leadership and people management skills
- Data-driven decision maker
- Strong communication and presentation skills
- Experience developing growth strategies
Highly Desirable
- Experience within home improvements, construction, property or related sectors
- CRM experience (Go High Level, HubSpot, Salesforce or similar)
- Digital and direct marketing expertise
- Experience managing annual marketing spend and targets
What Success Looks Like
Within your first 12 months, you’ll be expected to:
- Increase qualified lead generation across all brands
- Improve sales conversion rates
- Help Implement improved reporting and forecasting systems
- Support the launch and growth of new business divisions
- Deliver measurable growth across the group
What We Offer
- £40,000 – £45,000 basic salary depending on experience
- Attractive performance bonus structure
- Potential profit share opportunities
- Genuine board-level progression opportunities
- Opportunity to shape and lead one of Scotland’s most exciting home improvement growth businesses
Apply Today
If you’re an ambitious marketing leader looking for a career-defining opportunity, we’d love to hear from you.
Join us and help build Scotland’s leading home improvement group.
Pay: £40,000.00-£45,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
Work Location: In person
