About Columbia Threadneedle Investments
Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.
We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.
Job Description
You will lead end-to-end planning and execution of marketing campaigns, acting as the central connector between marketing, creative teams, and external partners to ensure work is delivered on strategy, on time, and on budget. They translate campaign strategy into actionable plans, manage cross-functional workflows, and drive measurement, reporting, and continuous optimization. The role requires strong leadership, project management, and collaboration skills to guide teams, scale processes, and deliver high-quality, customer-focused marketing outcomes.
How you’ll spend your time…
Drive planning and deployment for marketing campaigns and programs for Columbia Threadneedle Investments while serving as a key leader and liaison between Marketing and the internal Brand, Creative, & Content Team as well as external agencies, consultancies, and specialists. Partner with and advise colleagues and partners to create and deliver customer-oriented solutions that promote brand growth, working with designers, writers, creative technologists, and other members of the extended team to fulfill strategic and executional needs from project definition through production and launch. You will be a connector, collaborator, coach, optimizer, and problem-solver who keeps our work on track, on strategy, and on budget, from start to finish.
Serve as the key connection between Marketing/Program Managers and internal and external creative teams, managing deliverables and project schedules for a portfolio of marketing campaigns and programs
Partner with members of the Brand, Creative, & Content Team, plus external resources as necessary, to define, develop, and execute all aspects of the campaigns and programs
Guide the development of marketing and campaign strategy—including the learning agenda, messaging, and channel selection—then organize and lead a cross-functional team that translates the strategy into executable deliverables with well-defined test design, creative direction, data requirements, and tracking and measurement requirements
Own the executional planning and deployment phases of the campaign lifecycle, maintaining alignment to business goals as well as overall brand and business objectives.
Facilitate workflow management and ensure all campaign deadlines and expectations are met, escalating roadblocks and challenges when necessary
Collaborate across the enterprise and with external resources to develop and manage integrated project plans and calendars, working with other producers and teams to staff all projects effectively based on deadlines, deliverables, and team members' capacity and talents
Promote and maintain consistent communication between the team, stakeholders, and partners, and work with the marketing strategy team to build and deliver campaign awareness and readiness materials, when appropriate
Manage campaign reporting and project documentation
Define and develop ways to make our work more scalable and repeatable to optimize team capacity and business value
Maintain a firm understanding of Columbia Threadneedle Investments brand standards, products, services, and strategic initiatives
Maintain knowledge of products, services, audiences, and business objectives related to your assigned campaigns and programs
Deliver a consistent, professional client and customer experience
Advocate for effective program metrics and tracking, and ensure all necessary tracking measures are in place and post-campaign results are delivered
Guide and support partners who manage projects that intersect with our team's expertise and deliverables
Serve as a peer coach and mentor to other producers and team members
To be successful in this role you will have…
Extensive previous relevant experience
History of success across multiple creative projects, categories, and channels; experience in the financial sector or other regulated industry preferred
A customer-focused, high-performing marketing expert who excels within a matrixed organization
Excellent communications, problem-solving, and management skills
Ability to identify, nurture, and advocate for top-notch marketing ideas and talent
Ability to sell ideas, motivate others, and lead multiple projects and responsibilities at once
Strong leadership abilities, project management skills, and knowledge of modern marketing techniques
Knack for empowering and supporting others within and across teams, including both junior and senior colleagues
In-Office Collaboration
We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders - clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.
Full time
Permanent
Marketing/Product Management
Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.
We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.
Columbia Threadneedle Investments is an equal opportunity employer. We consider all qualified applicants without regard to racial or ethnic background, religion or belief, sex or gender, nationality, genetic information, age, sexual orientation, gender identity, disability, marital status, pregnancy or maternity or any other basis prohibited by law.
We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to aid your participation in the application or interview process, speak to your recruiter to discuss how we can support you.
