Responsible for managing marketing, advertising and promotional staff and activities at Insoft. Take steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
Primary Responsibilities
-
Plan marketing and branding objectives.
-
Expand product solutions and offerings.
-
Prepare marketing strategies alongside other company executives and staff.
-
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
-
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
-
Design print ads and publications.
-
Ensure brand messages are consistent.
-
Gather and analyze customer insight.
-
Nurture and enrich all external perceptions of the company and growth of market share.
-
Engage consumers on social media.
-
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
-
Lead all areas of content generation and production across all media platforms.
-
Take calculated risks based on data-driven analytics.
-
Drive overall CRM and direct marketing.
-
Engage other organizations within the community.
-
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
-
Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
This is a full time engagement.
