Senior Marketing Executive
Strategy & Marketing
We are looking to recruit a Senior Marketing Executive based on the North-West / Yorkshire to join our talented team of marketers on a full-time permanent basis.
The Opportunity
This is a fantastic opportunity to join a multi-award-winning marketing team in
a well-established tech company, at an exciting and transformational time. If you are a well-rounded, highly skilled self-starter, ready to hit the ground running in a friendly fast-paced and collaborative environment, then this is the role for you.
The Candidate
We are looking for a seasoned Senior Marketing Executive with previous experience in a Senior role.
You will have a broad range of foundational communication skills and knowledge, including content creation, campaign management, social media (LinkedIn) management and video production/editing. You will be a confident communicator, comfortable working with stakeholders across the business to deliver integrated marketing activity that supports commercial objectives. You will have experience editing video content for various purposes, and experience using Adobe Creating Cloud and Premiere Pro.
You will have experience planning and managing social media activity across LinkedIn and other relevant channels, helping to increase brand awareness, engagement and campaign performance. Experience supporting employee advocacy or social selling initiatives would be beneficial.
Digital marketing competencies and lead generation experience is desirable for this role, including website management (Drupal/WordPress), technical SEO (SEMrush/MOZ/Analytics), display and email marketing / automation (HubSpot).
You have significant experience in executing major projects, initiatives and end-to-end campaigns, delivering demonstrable results and outcomes.
Advanced communication skills are essential. You will have experience of working with Senior Leadership and stakeholders across multiple Sales channels. Experience of working in larger enterprises / Corporate businesses would be advantageous.
Some travel across the UK to various office locations for meetings and team collaboration will be required.
The Team
The Marketing Department is an influential dynamic and creative team of 23 people split across Marketing, SEO, Demand Generation and Product Marketing. Responsible for launching new products and services, supporting several Sales Channels, and creating client campaigns and initiatives.
The Marketing Team ensures that the Sharp brand is presented correctly and delivers a wide range of strategic and tactical activity, contributing to our sales results and success.
Key Responsibilities
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Create engaging content across multiple formats including articles, social media posts, videos, case studies, email campaigns and marketing collateral, ensuring alignment with brand guidelines.
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Contribute to the Marketing strategy and plan, taking ownership of those aspects allocated to you
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Report on the effectiveness of your areas of responsibility, suggesting areas of improvement
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Lead the delivery of major initiatives, campaigns, and projects, working with the Director of Marketing and Marketing Managers to ensure they the meet planned objectives
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Develop project briefs and support other team members to ensure project / campaign targets are achieved
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Utilise and maintain the marketing systems and tools as per the agreed processes
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Work with external agencies as required to ensure their work meets the brand requirements at the best price and value
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Develop strong relationships with internal stakeholders across the business to ensure an understanding of each area, their goals, and objectives
Requirements
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Marketing experience at a Senior level
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Professional marketing qualification (or equivalent experience)
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Experience working in B2B / IT Services and tech is beneficial
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Advanced communication skills
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Experience working with, managing, and influencing, Senior Leadership and Sales Stakeholders
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Digital marketing skills and awareness of: SEO (SEMrush/MOZ), PPC, Email (HubSpot)
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Creative design skills: Adobe Creative Suite: Photoshop, InDesign and Illustrator
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Attention to detail, project managed major initiatives or campaigns
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Can problem solve, is organised and solutions orientated
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Commercially aware with an understanding of the sales funnel, proficient in use of CRM
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A curious and creative mind-set, bringing forth ideas, suggestions and best practice
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Self-motivated, proactive and resilient
