Director of Plant Equipment Sales
Location: North of England
Reports to: Managing Director
Salary: £65,000 Basic + Commission + Company Car + Benefits
About the Opportunity
An exciting opportunity has arisen for an experienced and commercially driven Director of Plant Equipment Sales to lead the capital equipment sales division of a well-established and highly respected business within the construction plant industry.
This senior leadership role is responsible for driving the continued growth and profitability of a capital equipment sales operation with an annual turnover exceeding £10 million. Working closely with the Managing Director, you will develop and implement strategic sales initiatives, strengthen key manufacturer relationships and lead a high-performing sales team to deliver exceptional commercial results.
This is an excellent opportunity for an ambitious sales leader looking to make a significant impact within a successful and expanding organisation.
The Role
As Director of Plant Equipment Sales, you will have overall responsibility for the performance, growth and strategic direction of the capital equipment sales division.
Key ResponsibilitiesSales Leadership & Strategy
- Develop and implement a commercially focused sales strategy to achieve and exceed annual turnover targets in excess of £10 million.
- Manage and report on sales forecasts, pipeline activity and business performance.
- Identify new market opportunities, customer sectors and revenue streams.
- Lead negotiations on major tenders and high-value capital equipment contracts.
- Drive sustainable sales growth while maintaining strong profit margins.
Leadership & Team Development
- Lead, inspire and develop a high-performing regional sales team.
- Set clear objectives, KPIs and personal development plans.
- Foster a culture of accountability, collaboration and customer excellence.
- Coach and mentor team members to maximise performance and career development.
Manufacturer & Supplier Relationships
- Develop and maintain strong relationships with leading construction equipment manufacturers and supply partners.
- Ensure sales targets and dealer commitments are achieved across all product ranges.
- Work collaboratively with manufacturers on product launches, training programmes and joint marketing initiatives.
Commercial & Financial Management
- Develop pricing strategies that maximise profitability and competitiveness.
- Manage discount structures, stock planning and margin performance.
- Work closely with finance and operational teams to ensure efficient delivery, invoicing and aftersales support.
- Review commercial agreements to ensure long-term profitability and compliance.
Customer Relationship Management
- Build and strengthen relationships with key customers across construction, infrastructure, civil engineering, quarrying and plant hire sectors.
- Support strategic negotiations and provide senior commercial guidance on major accounts.
- Represent the business at customer meetings, exhibitions, trade events and industry networking opportunities.
About You
The successful candidate will be a proven sales leader with significant experience within the construction plant, heavy equipment or capital machinery sector.
You will possess:
- Extensive senior sales leadership experience within the construction plant or heavy equipment industry.
- A demonstrable track record of delivering multi-million-pound sales growth.
- Strong commercial awareness with experience managing large sales budgets and forecasts.
- Excellent knowledge of capital equipment and dealer networks.
- Outstanding negotiation and relationship management skills.
- The ability to develop, motivate and lead successful sales teams.
- Strong analytical, planning and strategic thinking capabilities.
- Excellent communication and presentation skills.
- A full UK driving licence.
Personal Attributes
- Results-focused with a strong commercial mindset.
- Inspirational leader with a hands-on approach.
- Highly professional and credible when engaging with customers and stakeholders.
- Customer-centric with a passion for delivering outstanding service.
- Ambitious, proactive and driven to identify and capitalise on new business opportunities.
- Resilient, adaptable and able to thrive in a fast-paced commercial environment.
What's on Offer
- £65,000 basic salary.
- Attractive uncapped commission structure.
- Company car.
- Monday to Friday working hours (8:00am – 5:00pm).
- Pension scheme and additional employee benefits.
- The opportunity to lead a key strategic division within a successful and growing organisation.
- Long-term career progression with genuine autonomy to shape the future direction of the business.
If you are an experienced plant equipment sales professional with the leadership skills and commercial drive to take a successful sales division to the next level, we would love to hear from you. Apply today for a confidential discussion. Please call Liam on 07962987483 or email your CV to [email protected]
Pay: £65,000.00-£85,000.00 per year
Work Location: In person
