Job Title: Marketing Manager
Location: London, UK
Experience: 2+ years
Optimiser is a rapidly growing SaaS company offering innovative platforms including Optimiser CRM and Optimiser Touchpoint, designed to streamline operations, improve engagement, and drive measurable results for businesses across industries. With a strong footprint in various industries, we pride ourselves on delivering highly configurable solutions tailored to each partner's needs.
Position Overview
We are looking for a hands-on Marketing Manager with in-house B2B SaaS experience to drive product-led growth across the full funnel, with a strong emphasis on top-of-funnel demand generation. In this role, you will manage campaigns, optimise marketing strategies and lead cross-functional projects, ensuring alignment with business objectives. You will be a key player in shaping the company's brand presence, demand generation and client engagement strategies.
Note: We are unable to offer visa sponsorship for this role. You must have the permanent right to work in the UK to be considered.
Strategic Marketing Leadership & Campaign Management
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Develop and execute the marketing strategy to drive brand awareness, lead generation, and pipeline growth, aligning all initiatives with sales and business objectives.
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Plan, execute, and optimize end-to-end multi-channel campaigns-with a primary focus on top-of-funnel demand generation-across digital, paid (PPC, paid social), SEO, and email channels.
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Own product-led campaigns and launches (e.g., Product Hunt), translating product capabilities into clear value propositions and use-case-led messaging for the market.
2. Content, Social & Product Marketing
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Own the content engine: storyboard, produce, and manage a mix of short and long-form content (thought leadership, product value, customer stories, case studies) and repurpose it effectively across LinkedIn, website, email, and video formats.
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Create, plan, and manage engaging content and social media activities (including calendars, posts, banners, and short videos) to promote products, nurture engagement, and support campaign goals.
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Develop and maintain product marketing assets, including landing pages, feature content, release communications, and onboarding/education materials to support product-led growth (PLG).
3. Data-Driven Execution, Analysis & Optimization
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Monitor, analyze, and report on campaign and channel performance using tools like Google Analytics and the marketing stack, tracking key metrics (CAC, ROI, conversion rates, engagement).
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Continuously iterate and optimize campaigns, product messaging, landing pages, and content based on performance data to improve inbound lead quality and volume.
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Prepare dashboards and present clear insights, trends, and actionable recommendations to leadership.
4. Market Research & Cross-Functional Collaboration
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Conduct ongoing market and competitor research to identify trends, opportunities, and threats, informing strategy and content planning.
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Maintain a tight feedback loop with Sales, Product, and Customer/Partner Success teams to refine messaging, ensure market alignment, improve conversion, and support business goals.
Requirements
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Marketing qualification (required)
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An online portfolio of reference campaigns and work (required)
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2+ years of experience in marketing, preferably in B2B SaaS or technology.
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Experience supporting joint go-to-market activity with partners, including co-marketing or shared campaigns
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Exposure to PR, awards submissions or brand-led initiatives that enhance market credibility
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Familiarity working alongside partners or third parties to extend reach and visibility
Benefits
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Opportunity to represent Optimiser's leading technology solutions in high-growth markets.
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Career development and advancement opportunities.
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Access to the latest tools and resources to manage partners, campaigns, and partnerships effectively.
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Collaborative work environment with a supportive team culture.
