We’re looking for a technically strong, detail-oriented Performance Media Buyer to join our Growth team. This is a hands-on execution role focused on building, managing, and optimising paid media campaigns that drive measurable outcomes — primarily in B2B lead generation and pipeline growth.
The role requires strong technical fundamentals across paid media platforms, a clear understanding of tracking and attribution, and the ability to connect performance data to real business impact. LinkedIn is a core channel within our B2B growth strategy, and experience operating confidently on the platform is highly valued.
We’re particularly interested in candidates with a strong understanding of B2B markets, and a genuine interest in startups, SaaS, and software-led businesses.
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Build, launch, and manage paid media campaigns across:
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Google Ads (Search, Display, YouTube)
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Meta (Facebook & Instagram)
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LinkedIn Ads (highly important)
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Own end-to-end campaign implementation, including:
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Account and campaign structure
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Audiences and targeting logic
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Budgets, bids, and pacing
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Creative setup and testing
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Manage and optimise B2B lead generation campaigns, with awareness of:
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Longer sales cycles
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Lead quality vs volume trade-offs
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Down-funnel performance and CRM handover
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Work confidently with different ad formats across platforms, including:
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Search, display, video, native, and lead-based formats
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Analyse and act on performance breakdowns across:
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Device (mobile vs desktop)
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Placement
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Ad format and creative type
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Build, test, and refine audiences, including:
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Platform-native audiences
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First-party and CRM-based audiences
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Lookalike / similar audiences
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Set up and maintain accurate conversion tracking, including:
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Pixel and event implementation
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UTM structures and tracking hygiene
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Understanding attribution and data quality impacts
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Collaborate closely with creative teams to:
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Write and iterate on ad copy
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Brief creative clearly and practically
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Identify what “good” creative looks like from a performance perspective
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Run structured testing across:
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Creative
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Audiences
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Messaging and offers
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Landing pages and user flows
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Analyse performance using analytics and reporting tools to drive optimisation decisions
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Produce and maintain performance reports and dashboards (e.g. Looker Studio)
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Communicate performance, insights, and recommendations clearly with internal teams and clients
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Hands-on experience in performance marketing
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Strong working knowledge of:
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Highly preferred: experience running LinkedIn Ads in a B2B environment, particularly for lead generation
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Understanding of how platform dynamics differ across:
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Cost structures
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Intent signals
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Audience scale and constraints
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Strong understanding of:
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Conversion tracking and attribution
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UTM implementation and governance
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Experience working with or alongside:
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CRMs (e.g. HubSpot, Salesforce, GoHighLevel or similar)
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Automation tools (e.g. Zapier)
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API-based integrations (high-level understanding)
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Comfortable using analytics and reporting tools such as:
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Looker Studio
Platform-native reporting interfaces
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Practical experience working with multiple ad formats across platforms
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Ability to interpret performance differences across:
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Platform
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Format
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Placement
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Device
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Uses data to inform optimisation decisions, not just reporting
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Able to write clear, effective ad copy for performance campaigns
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Comfortable briefing designers and creative teams with clarity and intent
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Strong sense of what good creative looks like from a performance perspective
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Confident communicator with clients and internal stakeholders
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Able to explain performance honestly and clearly
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Highly detail-oriented and technically minded
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Obsessed with performance and outcomes
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Curious about why performance changes, not just what changed
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Actively seeks feedback and applies it quickly
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Passionate about startups, SaaS, and software-driven businesses
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Takes ownership and accountability for results
