About Us
DeepRoot is dedicated to building sustainable green spaces in urban environments through the manufacture, sales and support of our suspended pavement products, with a focus on growing large, healthy trees and managing stormwater onsite. Our family-owned business is operated by a team of dedicated, creative, and problem-solving individuals. We are experts in our field and are driven by both enthusiasm and integrity. We work hard to help our customers (including landscape architects, civil engineers, architects and contractors) find the best possible solution for their project.
The Role
The Specification Sales Manager will own the full sales cycle for DeepRoot's product solutions (Silva Cell, Marino Cell and root barriers) in the UK: from generating awareness and securing specifications with local authorities, civil engineers, landscape architects, multidisciplinary consultancies, and developers, through protecting those specifications during design development and value engineering, to quoting, negotiating, closing, and supporting successful installation on site. This is a hands-on, end-to-end sales role. You will take a project from first conversation to delivered scheme, and the specifications you create will be yours to convert and close.
Critical to success in the role is a strong belief in an improved built environment that balances urbanisation, development, green infrastructure, and pervious surfaces. You will leverage your technical and professional experience within the SuDS and green infrastructure industry to establish yourself as a trusted expert whom consultants and councils seek out, and to position DeepRoot products as the preferred solution to the UK's ongoing SuDS challenges.
The day will be spent communicating, selling, and supporting projects with a diverse set of clients. At one moment you may be in a landscape architecture office demonstrating the benefits of our products; later that afternoon you may be pricing a scheme, negotiating with a contractor, or on site explaining how best to install a SuDS solution. You will be on the road across the UK roughly 50% of the time, with the balance spent working from home supporting customers remotely, managing your pipeline in Salesforce, and developing new opportunities.
The role reports to the General Manager of DeepRoot Urban Solutions.
Key Accountabilities
- Own the full sales cycle for Silva Cell, Marino Cell and root barrier solutions: prospecting, specification, quotation, negotiation, closing, and installation support.
- Generate new specifications by providing technical expertise and design support to Local Authorities, consultancies, and design partners advancing SuDS schemes.
- Protect and hold specifications through design development, tender, and value engineering, ensuring DeepRoot solutions are carried through to purchase.
- Deliver quotations, negotiate pricing within company guidelines, and close orders against agreed revenue targets.
- Build, manage, and accurately forecast a pipeline of opportunities in Salesforce, from first enquiry through to shipped project.
- Develop strong relationships with Engineers, Landscape Architects, Contractors, policy makers, Public Realm departments, and advocacy groups across the UK.
- Support contractors during bidding and installation to ensure schemes are built correctly and customers become repeat specifiers.
- Represent DeepRoot at industry events, seminars, and trade shows, and contribute to thought leadership in SuDS and landscape sectors.
- Uphold DeepRoot standards, professionalism, and quality on all presentations, designs, and installations.
What You Bring
- Proven track record in specification-led sales within construction, civils, drainage, landscape, or a related sector, ideally selling to Local Authorities and multidisciplinary consultancies.
- Working knowledge of SuDS, stormwater management, or green infrastructure, and the confidence to engage credibly with engineers and technical specifiers.
- Demonstrated ability to manage a full sales cycle and close business, not just open doors.
- Strong presentation, CPD delivery, and relationship-building skills.
- Self-directed and comfortable working remotely as part of a small, close-knit team.
- Proficiency with CRM systems (Salesforce strongly preferred).
- Full UK driving licence and the right to work in the UK.
Location, Travel and Package
- Home-based in the UK, with approximately 50% travel across the territory.
- Competitive salary plus performance-based commission.
- Car allowance and business expenses.
Pay: £55,000.00-£66,000.00 per year
Benefits:
- Free or subsidised travel
Work Location: Hybrid remote in London SW4 7TB
